Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

Enterprise 87

Enterprise Strategy Marketing Outbound 87

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 93

B2B User Testing Research Software Analytic Tools 93

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. With digital becoming an integral part of the new normal, those brands that can elevate the human experience will be able to make a lasting emotional connection with their customers, which then becomes transformational.”.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

MAY 19, 2021

Are you a more low-cost small business option, or do you offer advanced features for enterprise organizations? Do you want to: raise brand awareness? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). The CIT send over accounts to inbound SCRs and outbound SCRs who are really at the tip of the spear.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

FEBRUARY 28, 2019

What typically happens to tech companies is they start off maybe in mid market, and they decide very quickly to go to enterprise. We’re also good at inbound marketing, it turns out, so that has been pivotal to our success. Generally in our industry, it started pro-enterprise. They’re created by inbound demand.

Onboarding KPIs 137

Onboarding KPIs User Testing Feedback Software Customer Experience 137