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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Know your user.

B2C 118
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Business Development vs. Product Management

The Product Guy

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

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Product Strategies for Non-Strategists

The Product Guy

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

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What is Product Marketing and Why Should I Care?

Userpilot

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. … They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness. This includes i.a.

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Rapid Prototyping for Product Managers

The Product Guy

He lives in London, currently working as Product Manager at Gumtree.com, an Ebay company, previously led product at international startups and large organisations. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.

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Skyrocketing Your Product Growth in 2021: The Ultimate Guide

Userpilot

In both B2B and B2C, buyers want to self-serve. Increased brand awareness: Word-of-mouth marketing from customers who love your brand builds positive brand awareness and gets more people interested in your brand. This is because people get more attached to brands their friends or acquaintances also really like.

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What is Product Marketing and Why Should I Care?

Userpilot

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. … They also promote a company, its brand and ensure the consistency of the marketing message. That means it doesn’t include brand awareness. This includes i.a.