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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

On the surface, B2B customer support issues might look quite different from those of B2C. But despite these differences, Farhan Virji , VP of Customer Happiness at Later , believes that there is actually quite a lot that B2B support teams can learn from their B2C colleagues. Know your user.

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The Evolution of E-commerce: Trends & Statistics in 2022

The Product Coalition

Many brands are using offshore development teams to build custom apps for their operations and increase sales. Many brands are using offshore development teams to build software applications that support customers to make a purchase online. It has also given birth to many online portals for B2B, B2C, C2C, and C2B.

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What Is Developer Marketing? [Best Practices & Examples Included]

Userpilot

As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. Don’t make the mistake of solely engaging with developers. What is developer marketing?

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What Are SaaS Products + 22 Successful SaaS Companies to Follow

Userpilot

Microsoft offers enterprise solutions, productivity suites, and cloud services for both B2B and B2C sectors, emphasizing innovation and efficiency. Oracle ERP provides advanced financial and supply chain optimization, and human resources management for large enterprises in both B2B and B2C sectors. Userpilot ’s integrations.

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Q&A with Tim Herbig on How to Build Data-Informed Products

Revulytics

In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager. But Netflix also ran qualitative interviews to look at brand perception and loyalty, and ultimately decided to roll out the email.

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Skyrocketing Your Product Growth in 2021: The Ultimate Guide

Userpilot

In both B2B and B2C, buyers want to self-serve. Increased brand awareness: Word-of-mouth marketing from customers who love your brand builds positive brand awareness and gets more people interested in your brand. This is because people get more attached to brands their friends or acquaintances also really like.

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Free User Persona Template for SaaS – The Fastest Way to Create a User Persona for Your SaaS Business

Userpilot

Now, the templates above look amazing and work great for a B2C music app. For example, a software developer persona might account for only 2% of your user base but is a critical persona for a project focused on API integrations. Try to include their favorite brands. Favorite Brands. Source: Behance.com.