B2B Product Management

DECEMBER 6, 2016

The Inbound PM role : As an inbound PM, your role is to develop the product or the platform. You also develop the roadmap and address the product development as per the roadmap. You work with Marketing to define the customer profile, you work with business development to do sales training and enablement.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Mironov Consulting

JULY 27, 2023

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

JULY 5, 2018

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

We’re not into B2C, we’re not into IoT, we’re not in health tech; we’re hyper-focused, and that’s also what allowed me to step into this role after being an operator for the last 20 years. I realized I get way more value out of helping other sales people figure out how to tap into their full potential.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163