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Catch up with New at Intercom, our fall product launch event

Intercom, Inc.

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. Paul Adams: Hey, everybody.

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How to describe your business as an equation

Lenny Rachitsky

ARR = New ARR + Expansion ARR + Reactivation ARR – Churned ARR – Contraction ARR New ARR = Leads * qualified leads rate * meeting booked rate * win rate * ACV Leads = Direct + indirect Direct = Outbound + inbound Outbound Cold emails Cold calls Cold DMs Events Inbound Paid ads SEO Referrals (e.g. Faire, Pachama).

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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. I believe we did manage to do a good job, and now it’s a super exciting time where we are well-funded. Short on time?

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention? Number of inbound contacts from account reps (otherwise known as Account Executives, Technical Account Managers), and CAC (cost of customer acquisition).

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B2B SaaS Funnel Conversion Benchmarks

Userpilot

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. Potential customers land on your website from the inbound marketing funnel and outbound marketing funnels. The stages include: Website visitor: This is the entry point.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

Does it help marketing managers publish posts faster? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing. Inbound marketing means creating valuable content for your target audience to help them find you themselves.