B2C Leadership Product Research Sales Training 
Mironov Consulting
JULY 27, 2023
Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies. That There’s something more systematic here.
Gainsight
DECEMBER 23, 2019
So on the top, human first leadership, the idea is basically, although customer success as we’ll talk about is a lot about data analytics and renewals and things like that. And fourth we call it “Product Takes Center Stage.” And so how do you collaborate better between CS and product? So that’s kind of number one.
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