B2C Onboarding KPIs Product Marketing User Experience 
Userpilot
OCTOBER 26, 2021
Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What difference does it make if your product is B2B or B2C?
Mixpanel
NOVEMBER 8, 2021
Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Userpilot
AUGUST 30, 2021
Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?
Userpilot
DECEMBER 21, 2022
Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? But how to do it right?
Userpilot
JANUARY 9, 2023
What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Book the demo!
Userpilot
APRIL 18, 2024
From learning about the product to a desired action, like a purchase. It improves customer experience and increases conversion rates. Next, identify your target audience and create detailed user personas. To attract the right audience, tailor your marketing resources and channels for the personas. Let’s dive in.
Userpilot
OCTOBER 15, 2023
Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.
Expert insights. Personalized for you.
98 
Let's personalize your content