Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. So Freemium isn’t dead.

User Testing 98

User Testing B2C Reporting Tools Onboarding KPIs 98

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. You’d only need to build one set of features to solve their problems. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98