Intercom, Inc.
MARCH 28, 2022
Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.
Usersnap
FEBRUARY 14, 2023
Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.
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B2B Product Management
DECEMBER 6, 2016
As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.
Mironov Consulting
FEBRUARY 6, 2020
A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s switch out of ERP systems and become currency traders.” BigCorp has $2M set aside for Blockchain research. But metrics aren’t generic. Grass is greener. “We
Intercom, Inc.
JULY 9, 2020
Atlassian does not have an outbound sales team. So G2 in contrast to Atlassian is a marketplace, instead of a SaaS company. And we make sure that you use the software that you review and that you are legit. Could you speak a little bit more on the differences for maybe a B2C company? Kevin: Yeah, that’s true.
Userpilot
JUNE 19, 2023
There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Education-related SaaS platforms come second with 7.5%
Userpilot
MAY 19, 2021
The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.
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