Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Second, expectations are rising for consumer-grade experiences. Rapid digital transformation is changing how businesses and consumers interact for good.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Usersnap

FEBRUARY 14, 2023

In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important. Something important to know about go-to-market (GTM) strategy is that it is not a one-size-fits-all plan for every SaaS, micro-SaaS, eCommerce, or brick-and-mortar business.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Mironov Consulting

FEBRUARY 6, 2020

Why KPIs from consumer companies don’t fit well with B2B/enterprise. A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s acquire Company X and upsell their product to all of our current customers.”

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. Atlassian does not have an outbound sales team. The customer or user acquisition strategy is product-led and follows this concept of land and expand. I’ve always been a pretty curious kid.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Userpilot

MAY 19, 2021

SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. SEO Keyword Research. How Mashable Grew Their Blog To Two Million Readers In 18 Months Using Keyword Research. SaaS Content Marketing. Creating a Newsletter.

Research Software 119

Research Software B2B User Testing Customer Experience 119