The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. Interviewer: Sure! Interviewer: Okay! What is it?

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

Department of Product

JANUARY 17, 2023

Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. API-driven model API product management is still in its relative infancy. We were recently inspired by the folks at Deel, a startup focused on helping global businesses hire global talent.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

The Product Coalition

JULY 3, 2018

A solid Product Roadmap will help you efficiently and systematically achieve the necessary steps to a successful Product Launch. If you had to use 1 word to sum up what PMs do, most PMs I know would likely pick “Product Roadmap”. Okay that’s technically 2, but you get the drift.)

Roadmap 60

Roadmap Feedback Software Data Visualization B2C 60

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. not routine launches, but major launches?—?such

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60

Userpilot

FEBRUARY 20, 2020

So let’s look at exactly why product marketing is important…. Why is product marketing important for SaaS companies? In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. People don’t buy software products on a whim, they buy software to solve some of their pain-points effectively.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

FEBRUARY 20, 2020

So let’s look at exactly why product marketing is important…. Why is product marketing important for SaaS companies? In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. People don’t buy software products on a whim, they buy software to solve some of their pain-points effectively.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

The Product Coalition

AUGUST 1, 2019

B2B, B2C, SaaS, E-commerce, Ride-hailing, FinTech, etc.— Early-stage start-ups have high horizontal spread in terms of Product Management responsibilities, with less scale. Growth stage start-ups involve building/iterating on scalable products and processes. 4- The organization’s ‘Product Culture’ ?—?

Definition 60

Definition Data Visualization Product Management Product Manager 60