Mind the Product

NOVEMBER 27, 2017

Observations of a B2C startup product manager working in enterprise. A startup, finding its feet and learning how to stand, should by certain logic be less wise, less capable and less developed than its older, wiser counterparts. Here are two of my most notable product take-aways and one piece of advice for survival.

Enterprise 91

Enterprise Startups Customer Experience Product Management 91

The Product Coalition

JANUARY 24, 2022

Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? Tips & tactics: Focus on tactical aspects for product launching and growth roadmap at least for 2 years. You have been asked to pitch investors for early-stage funds.

Data Visualization 180

Data Visualization User Testing Research Software Marketing 180

The Product Coalition

FEBRUARY 11, 2023

The EDC is an autonomous body that promotes the cultivation of startups and entrepreneurial ideas. During my time in the EDC, I participated in startup brainstorming sessions. There are generally four go-to-market sales strategies — each one catering to a different product and business model.

User Testing 78

User Testing Research Software Feedback Software Strategy 78

Department of Product

JANUARY 17, 2023

Clearly, this isn’t applicable for all products, but it’s an interesting development in the B2C space. API-driven model API product management is still in its relative infancy. We were recently inspired by the folks at Deel, a startup focused on helping global businesses hire global talent.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

Mind the Product

FEBRUARY 27, 2018

As an aside, I think that much-cited startup maxim “fail fast, fail often” makes the wrong emphasis. Find out if anyone is actually interested in the product idea. In the B2C area this can be tested quite easily, through, for example, targeted ads or by handing out flyers. Reachability.

User Testing 98

User Testing Product Research Product Marketing Testing 98

BrainMates

APRIL 30, 2018

And if it’s a B2B and it’s B2C, then that obviously complicates the conversation. As Marie mentioned, if it is a B2B, B2C, then that gets very complicated. So if it’s a B2B environment, it’s a discussion with them. And you have to do the front page test. ” Does it pass the test? What will you say?

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Mixpanel

FEBRUARY 23, 2021

Once you find product-market fit, it’s not static 6. Don’t invest in growth until you’ve found product-market fit Bonus advice we love Closing thoughts. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130