Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. So let’s look at exactly why product marketing is important…. Overseeing product launches.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. So let’s look at exactly why product marketing is important…. Overseeing product launches.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

Userpilot

JANUARY 25, 2021

Now, the templates above look amazing and work great for a B2C music app. For example, a software developer persona might account for only 2% of your user base but is a critical persona for a project focused on API integrations. These are long-standing personas that anyone in the company can continuously look at for reference.

Analytic Tools 74

Analytic Tools Research Software User Testing Customer Experience 74

The Product Coalition

AUGUST 1, 2019

B2B, B2C, SaaS, E-commerce, Ride-hailing, FinTech, etc.— to the world of design and software development. These dynamic paths constitute the Product Roadmap. A good roadmap contains a mix of new features, bug fixes, new product launches, and existing product iterations. How to build a roadmap?”

Definition 60

Definition Data Visualization Product Management Product Manager 60

The Product HQ

APRIL 20, 2024

There is no shortcut to becoming a B2B product manager. Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. An adept product manager must be confident when overseeing these tasks. A B2B product manager’s attention switches from one focus to another.

B2B 52

B2B User Testing Research Software Analytic Tools 52

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. (i.e. Are our product launches making a splash or a thud in the marketplace?

Strategy 60

Strategy Analytic Tools Technical Review Customer Experience 60