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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you?

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5 Machine Learning Lessons for Product Managers

Mind the Product

What does it mean for us as product managers? We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers? Could we make the user experience safer?

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Why is Idea Management Important?

ProductPlan

Every employee, customer, prospect, or partner has ideas, even when they’re canceling their subscription. You probably even get suggestions from friends and family when you discuss your job and products. Why Should Product Management Take the Lead on Idea Management? What Does Idea Management Look Like?

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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

A product launch is a coordinated three-phase plan to successfully introduce a new product to the market. A successful product launch strategy creates a substantial buzz around a product and attracts the right kind of customers. Different types of product launches Each product launch is different.

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Don’t change the sales channel: How Northwestern Mutual is transforming the way 8,000 financial representatives work in the digital age

DISQO

That’s not to say that “having two customers,” as he puts it, doesn’t come without its fair share of challenges. Makinen’s team must optimize for better communication with the advisors while also communicating the advisors’ pain points to the digital team to ensure that they develop value-added solutions.

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Don’t change the sales channel: How Northwestern Mutual is transforming the way 8,000 financial representatives work in the digital age

DISQO

That’s not to say that “having two customers,” as he puts it, doesn’t come without its fair share of challenges. Makinen’s team must optimize for better communication with the advisors while also communicating the advisors’ pain points to the digital team to ensure that they develop value-added solutions.

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One Effective Prompt to Overcome a Designer’s Idea Block

UX Planet

USERS: Explain to ChatGPT who the users you design for are. WHY THE USERS NEED IT: Explain the pain point and why the users must solve it. Here is an example of how to fill it: PRODUCT: Complex desktop product for account managers that handles bank accounts for people and helps them manage their accounts.