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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Next, create user personas. A high-converting landing page is tailored for a specific user persona. It’s optimized for mobile users, has a strong headline and CTA, and loads fast. It helps create in-app experiences to optimize user conversions. Upgrading to a higher plan? User persona example.

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Product in Practice: Introducing Opportunity Solution Trees at Texthelp

Product Talk

We were so inspired by Tali’s enthusiasm that we just had to share her story here on the Product Talk blog. Texthelp has over 50 million users served by 12 product teams in the US, the UK, and in the Nordics. For example, in a field test with users, they saw that there was some confusion with icons in their product.

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Heading into 2024 – Life update, books, links, and more

Andrew Chen

First, I did not write much in 2023 (I was busy!!) but am proud of what I published… Blog posts from 2023 How to design a referral program. A lot of companies are dealing with reduced spending on marketing and growth, and many of their users/customers are less likely these days to engage with products.

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Product Briefing – November 9, 2023

Department of Product

Formless is a startup that believes the future of user input is conversational and they’ve built a new feature which allows product teams to transform their 404 pages into conversational, contextual, help pages which guide users back to what they were originally looking for. 3% say they never update.

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Product Briefing – September 21, 2023

Department of Product

Bard’s Director of Product Management, Yury Pinsky outlined the technology underpinning the new feature in a blog post and says that the extensions can be used for use cases like planning trips, writing cover letters and drafting business documents. Enjoy the rest of your week! Enter your email to receive your briefing.

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The Best AI Writing Assistant of 2023 (Top 19 Compared)

Userpilot

Which is the best AI writing assistant available for marketing and customer success teams in 2023? This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. helps users craft effective and persuasive sales emails.

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15 Best Product Management Software Tools for PMs in 2023

Userpilot

The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money. Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.