Userpilot

AUGUST 15, 2021

Studies have shown that acquiring new customers is 5 – 25 times harder than retaining existing ones. A key reason why customer engagement metrics are important to successful SaaS businesses. In this article, we will walk you through ten important user engagement metrics to measure. What are customer engagement metrics?

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 98

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. This stage is thus about brand building.

Feedback Software 92

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 92

Userpilot

JUNE 11, 2021

In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. Product & User Behaviour Analytics Tools for SaaS. 9 KPIs to track for your SaaS business. Table of Contents. Conclusion.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

AUGUST 16, 2022

Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Product messaging experiments. Case study experiments. Marketing experiments can also be used to innovate, test brand-new ideas, and make smarter business decisions.

Research Software 94

Research Software Feedback Software Analytic Tools Customer Experience 94

Userpilot

JULY 30, 2023

Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. It generally involves creating brand awareness and driving prospects down the marketing funnel until they convert to paying customers.

Customer Experience 82

Customer Experience Customer Feedback User Testing Data Visualization 82

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. For the same reason, personalize your product for the most relevant and enjoyable experience.

User Testing 93

User Testing Customer Experience Customer Feedback Feedback Software 93

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Track where most of your current customers come from or where similar products are successful. Website copy, in-app communication , product documents, or legal content are often good places to start. Let’s get right to it.

Research Software 81

Research Software Analytic Tools User Testing Onboarding KPIs 81

Userpilot

JULY 18, 2022

If you aren’t and want to boost these metrics, this article is for you! Customer loyalty measures the likelihood that a customer will do repeat business with you because they love your brand. But loyal customers buy because they’re committed to the brand. They’re also more cost-effective than acquisition.

Feedback Software 82

Feedback Software Analytic Tools Research Software User Testing 82

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

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Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. New SaaS apps, tools, and products are constantly being released, which makes it harder for a SaaS business to stand out.

Analytic Tools 94

Analytic Tools Research Software Data Visualization Onboarding KPIs 94

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important? Table of Contents.

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Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

OCTOBER 1, 2022

We’ve compiled the fundamentals of proper user onboarding that leads to software adoption—so you don’t have to do more research. Successful software adoption makes it possible to retain users, increase product stickiness , and grow your SaaS. Use onboarding checklists to drive users to the activation point as fast as possible.

Feedback Software 93

Feedback Software Research Software User Testing Onboarding KPIs 93

Userpilot

DECEMBER 13, 2021

What is a product adoption process? In this blog, we’ll explain why, and how you can get more of your users adopting your product – becoming long-term, stable, and profitable customers. That is, they need to promote product adoption. Automate product adoption with product growth software.

Research Software 95

Research Software Feedback Software User Testing Customer Experience 95

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 92

Research Software Feedback Software Onboarding KPIs Product launches 92

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Customer success and intimacy go hand-in-hand.

User Testing 96

User Testing Feedback Software Research Software Analytic Tools 96

Userpilot

OCTOBER 29, 2023

We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.

Research Software 94

Research Software Feedback Software Analytic Tools User Testing 94

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 91

Analytic Tools Data Visualization Feedback Software Customer Feedback 91

Userpilot

MARCH 10, 2022

In this article, we’ll look at the key retention metrics and what tactics you can use to improve retention. User retention is a metric that tells you how many users keep returning to your product over a given period. Onboarding gamification rewards customers for completing certain actions. So, let’s dive in!

Feedback Software 94

Feedback Software Analytic Tools Customer Experience Customer Feedback 94

Userpilot

DECEMBER 3, 2022

In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. TL;DR Product-led growth brings lower acquisition costs, shorter sales cycles, higher retention rates, and more satisfied customers. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 90

Analytic Tools Feedback Software Onboarding KPIs Marketing 90

Userpilot

AUGUST 2, 2023

Choose metrics to track the success of the engagement strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Engage users right from the start of their journey with onboarding checklists. Improve feature engagement with interactive walkthroughs.

Feedback Software 79

Feedback Software User Testing Customer Experience User Friction 79

Userpilot

OCTOBER 21, 2022

Boost product growth. Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Customer confidence is the level of trust a B2B prospect has over your brand before making a decision.

Feedback Software 95

Feedback Software User Testing Customer Experience Customer Feedback 95

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 92

Analytic Tools Data Visualization Research Software Feedback Software 92

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Source: userpilot.com. Pros of Userpilot.

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Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

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Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

JULY 18, 2022

While customer loyalty can cause higher retention, retention analytics involves measuring certain metrics to understand how satisfied existing customers are. They are happy to advocate for your brand and recommend you to others. You can identify patterns that will help you understand what causes customers to be loyal to your brand.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Customer Experience 93

Userpilot

JULY 15, 2022

Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. SaaSholic Blog.

Analytic Tools 89

Analytic Tools Research Software Feedback Software Data Visualization 89

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. Delivery: Prioritize speed and quality as you deliver on brand promises. Look no further.

Feedback Software 80

Feedback Software Research Software Customer Experience User Testing 80

Userpilot

MAY 17, 2022

Looking for product announcement examples to help inspire your next successful launch? This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? Next, highlight your competitive advantage and describe your product/new feature.

Research Software 93

Research Software Onboarding KPIs Product Research User Testing 93

Userpilot

JULY 25, 2022

These customers will be committed to the brand and not easily swayed by availability, price, or any juicy offer from competitors. Metrics to measure customer loyalty: NPS , Customer Loyalty Index (CLI), retention rate , customer lifetime value, and negative churn. Loyalty programs make brand ambassadors out of ordinary users.

Analytic Tools 91

Analytic Tools Feedback Software User Testing Customer Feedback 91

Userpilot

SEPTEMBER 16, 2022

A customer-focused culture prioritizes customers over products. Product-focused companies want to create the best products and become leaders in their market. Customer-focused businesses do that as well, but their motivation is the customer’s needs, while product-focused companies are just after the bottom line.

User Testing 94

User Testing Customer Feedback Customer Experience Feedback Software 94

Userpilot

JANUARY 19, 2021

Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

NOVEMBER 3, 2022

It lets you track and analyze how users interact with your product so that you can offer superior customer experiences and achieve product growth. User behavior comprises all the actions and patterns users exhibit when interacting with your product. Create behavioral cohorts to know what increases engagement and product usage.

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization Customer Feedback 89

Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Keep reading to uncover product growth insights ! You’ll also learn the best ways and tools to perform behavioral segmentation.

Feedback Software 94

Feedback Software Analytic Tools Data Visualization Customer Feedback 94

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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B2B User Testing Research Software Analytic Tools 98

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Send voice-of-the-customer surveys like CSAT , CES , NPS , and feature surveys to collect and analyze customer feedback.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Research Software 86