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Customer Lifecycle Management in SaaS: How to Increase Engagement at Each Stage

Userpilot

In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly. Be strategic with your SEO; leverage contextual CTAs and have highly optimized landing pages encouraging users to sign up for your tool.

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How Interactive Self-Serve Guides Help You Elevate Customer Experience

Userpilot

Interactive self-serve guides are getting popular for a good reason: customer service takes a lot of effort and careful planning, so any simplified way is welcome. To be effective with customer service, companies have to consider the product, audience, and the major channels customers like. What is customer self-service?

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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

There are four main benefits to B2B marketing automation: reduced customer churn , increased customer lifetime value , better data collection, and reduced marketing costs. One great example of B2B marketing automation is growth loops – a self-sustaining approach where users fuel future growth with their outputs.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Attract the right audience Using the insights about your user personas, craft appealing content to attract them. Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. For example, you run paid ads to drive traffic to your product-led blog posts. Embed videos.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

Using advanced segmentation to personalize the product experience based on user behavior, use case, product usage , and so on. Provide convenient self-service support. Offer white-glove services to hyper-personalize onboarding and build more intimate relationships with customers. How can you measure customer intimacy?

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How to Reduce Customer Churn Rate: 17 Effective Strategies

Userpilot

TL;DR Voluntary churn happens when customers cancel or downgrade their subscriptions while involuntary churn happens when a customer can’t continue using a service for reasons that are partially or entirely out of their control, most of the time related to payment processing issues. Bad customer service. Poor onboarding.