Userpilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel? Let’s start!

Data Visualization 89

Data Visualization Analytic Tools Feedback Software Customer Experience 89

Userpilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? 10 analytics dashboard examples for SaaS Dashboards are built for different aspects of your business, such as feature usage , customer journey, and digital marketing. It also helps you optimize your content marketing efforts and SEO strategy.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Dashboard 83

Userpilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. In this article, we’ll look at 10 crucial quantitative metrics and how you can optimize them for the best results.

Onboarding KPIs 93

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 93

Userpilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. Optimizing conversion funnels and increasing conversion rates by identifying and eliminating friction.

Customer Experience 72

Customer Experience User Friction Customer Feedback Onboarding KPIs 72

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. Likewise, how you optimize for success will differ from one stage to another.

Analytic Tools 71

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 71

Userpilot

OCTOBER 31, 2023

Wondering how to increase free trial conversion for your software product? But with the right conversion rate, you’ll unlock growth opportunities and become more competitive. Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions.

Feedback Software 79

Feedback Software Research Software User Testing Onboarding KPIs 79

Userpilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. SaaS Product Launch Phases. Why is a successful product launch essential for a SaaS company?

Onboarding KPIs 87

Onboarding KPIs Product launches Analytic Tools Feedback Software 87

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 93

Analytic Tools Research Software Data Visualization Onboarding KPIs 93

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Use funnel analysis to spot the drop-off points and areas of friction hindering your conversion rates.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

Userpilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. Conversion rate measures the percentage of users performing the desired action.

Onboarding KPIs 77

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 77

Userpilot

DECEMBER 19, 2022

Customer acquisition costs, retention /churn rates, net promoter scores, and monthly recurring revenue growth are the main KPIs you can use to measure your B2B marketing performance. B2B marketing targets businesses and organizations rather than individual consumers. It sells millions of iPhones directly to individual customers every year.

B2B 97

B2B User Testing Research Software Analytic Tools 97

Userpilot

MAY 31, 2022

When you think of micro-conversion, what comes to your mind? As a SaaS marketer, you are probably thinking of the conversion of a visitor into a paying customer. Paying and loyal customers are indeed the main goal for SaaS companies as it’s directly related to revenue. What is a micro-conversion?

Analytic Tools 85

Analytic Tools Feedback Software Data Visualization Customer Feedback 85

Userpilot

JANUARY 27, 2023

As a SaaS product manager , how do you give users a chance to experience your product value? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates?

Feedback Software 91

Feedback Software Analytic Tools B2B Data Visualization 91

Userpilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. What is the company’s growth rate?

Onboarding KPIs 87

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 87

Userpilot

DECEMBER 11, 2022

Wondering how you can use conversion analysis to optimize your user funnels and increase conversions? In today’s article, we’ll talk about what conversion analysis is, and its benefits. There are eight essential steps for conducting a conversion analysis correctly. What is a conversion analysis?

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization User Testing 95

Userpilot

OCTOBER 1, 2022

User funnel optimization is the key to improving your conversion rate. In this article, we’ll be discussing top strategies to optimize your user funnel, as well as 3 tools to help you do a funnel analysis to boost retention. Why does the user funnel matter for SaaS companies? But how is it done properly?

Analytic Tools 85

Analytic Tools Feedback Software Customer Experience User Testing 85

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems.

Research Software 80

Research Software Analytic Tools User Testing Onboarding KPIs 80

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. 15% is a good free trial conversion rate for SaaS products. Userpilot can help.

Feedback Software 82

Feedback Software Onboarding KPIs Strategy Customer Experience 82

Userpilot

MARCH 31, 2022

What is the SaaS velocity formula? You might be wondering how “velocity” factors into SaaS when you read about it in physics. Many SaaS companies don’t give enough importance to the SaaS velocity metric, yet it’s one of the key sales metrics. What is SaaS sales velocity?

Customer Experience 87

Customer Experience Onboarding KPIs User Friction B2B 87

Userpilot

MARCH 31, 2023

In this article, we will go through analytics and metrics, their examples, and how you can analyze metrics to drive growth for your SaaS business. Some analytics categories in SaaS are the journey , experience , engagement , behavior , retention , and loyalty analytics. What are metrics in SaaS? What are analytics in SaaS?

Data Visualization 88

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 88

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Research Software 93

Research Software Feedback Software Analytic Tools Onboarding KPIs 93

Userpilot

JANUARY 12, 2023

The 4 principal ways to monitor user behavior in SaaS include tracking feature usage, custom behavior tracking with events, using heatmaps , and user funnel analytics. You can also measure the adoption rate of newly launched features and timely create modals to get users to discover them quickly if there’s a negative trend.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Customer Feedback 92

Userpilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

Feedback Software 80

Feedback Software Analytic Tools Product Research User Friction 80

Userpilot

JUNE 9, 2023

Funnel charts provide you with conversion rate data at different stages of the customer journey. That’s why the funnel normally gets narrower at later stages. Funnel charts are easy to interpret and are brilliant for presenting and communicating data to internal and external stakeholders. What are funnel charts? Funnel chart.

Analytic Tools 77

Analytic Tools Feedback Software Data Visualization Customer Feedback 77

Userpilot

OCTOBER 4, 2022

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. Behavioral UX KPIs include Average Time Spent on Task, Task Success Rate, Error Occurrence Rate, Navigation vs. Search, and Conversion Rate.

Analytic Tools 99

Analytic Tools Research Software Feedback Software Data Visualization 99

Userpilot

MAY 18, 2023

Target audiences: UX focuses on optimizing the experience for end users, while CX targets both customers and end users throughout the entire customer journey. Metrics tracked by UX designers and professionals: product usage rate , feature engagement rate , trial to paid conversion rate. User persona template.

Customer Experience 83

Customer Experience User Testing Analytic Tools Feedback Software 83

Userpilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. Measure engagement by acquisition channel to optimize your acquisition strategy and focus on the one with the most engaged users. To drive customer engagement rates, you need a sticky product that keeps users interacting with it.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 98

Userpilot

JUNE 19, 2023

Conducting user flow analysis will help you better understand user behavior, reduce churn , and boost conversions. You can use user flow analysis to identify the fastest route to value (the happy path ), remove friction wherever your users encounter it, monitor behavior for each segment , and optimize the whole experience.

Data Visualization 84

Data Visualization Analytic Tools User Testing Customer Experience 84

Userpilot

MARCH 31, 2023

We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. So let’s see what these metrics are and how you can leverage user onboarding analytics to optimize them. Track in-app feature usage to identify and remove friction points.

Onboarding KPIs 76

Onboarding KPIs Analytic Tools Data Visualization Embedded Analytics 76

Userpilot

APRIL 30, 2022

Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. In this blog post, you’ll learn an honest opinion about both growth strategies. What is product-led growth in SaaS? Product-led growth in SaaS. What is sales-led growth in SaaS?

Feedback Software 94

Feedback Software User Testing Customer Feedback Customer Experience 94

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Want to skyrocket your freemium conversion rates?

Analytic Tools 90

Analytic Tools Feedback Software Data Visualization User Testing 90

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product? There are three main phases that will ensure a solid SaaS product launch.

Research Software 91

Research Software Feedback Software Onboarding KPIs Product launches 91

Userpilot

AUGUST 5, 2023

The actionable insights from the analyses will help you better understand the user journey, improve your company’s bottom line, and optimize the user experience. So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. Use feature tagging to track feature usage.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 87

Userpilot

MARCH 16, 2022

This makes it all the more important to select the right metrics to optimize your customer onboarding. What is customer onboarding in SaaS? In SaaS, the term “onboarding” usually refers to primary onboarding. Failure to retain users on day 1 is a common problem in SaaS companies. Customer onboarding can be tricky.

Onboarding KPIs 89

Onboarding KPIs Customer Experience Analytic Tools Feedback Software 89

Userpilot

JULY 26, 2022

Goals vs segments: how do they matter in SaaS? SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. Goals and segments are equally important in SaaS.

Customer Feedback 86

Customer Feedback Customer Experience User Testing Feedback Software 86

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle.

Analytic Tools 88

Analytic Tools Data Visualization Customer Experience Reporting Tools 88

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. A SaaS reverse trial is about granting users access to the full functionalities of your tool for a limited time and downgrading them to a free plan if they don’t upgrade. What is a SaaS reverse trial?

Analytic Tools 107

Analytic Tools User Testing Customer Experience Data Visualization 107