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Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.
User onboarding is one thing that can make or break your product. Get it wrong and your product will be plagued by churn, declining revenue, and poor customer reviews. So how do you make sure how you provide an excellent onboarding experience to your customers? Primary onboarding helps new users experience the Aha!
Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.
Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. SEO ranking to monitor and improve product visibility on search engine results.
Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. So, let’s see how you can implement SaaS OKRs successfully to track progress towards these goals and drive product growth.
Tired of tracking retention metrics that get you nowhere? To achieve that, you need to first have an accurate idea about how your product is performing. In this article, we’re covering 10 of the most important retention metrics you need for your SaaS business, and how you can improve each of them to have increased revenue.
Wondering why your shiny new features are not getting enough user engagement? After spending months building a new feature, it is such a bummer to see users not adopting it as much as you thought they would. A product is only as good as its features. This is once they are engaged with the core features.
Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. Activation metrics you can track: activation rate.
If you want your SaaS to survive (and thrive), it’s critically important to avoid pitfalls and major user onboarding mistakes. So in this article, we’re going to deep dive into 7 of the most common user onboarding mistakes – and map out tools and tactics to help you avoid them. What is user onboarding?
A smooth onboarding process is like the key to a puzzle. It unlocks customer engagement, starts the customer relationship on the right foot, and ensures that customers continue using the product the right way for a long time to come. Customer onboarding helps customers realize the full value of the product.
Cross-Functional Collaboration: The Product Leader's Hidden Superpower By Erica Wass At a Glance Cross-Functional Collaboration: The Product Leader’s Hidden Superpower Great products aren’t built in silos. In today’s fast-paced product environment, success doesn’t happen in silos. The challenge?
Defining your product strategy is the most important aspect of deciding to build something new. It helps your entire team rally around a vision and a set of outcomes, making sure everyone is aligned in reaching those product growth goals. What is a product strategy? How do you set a product vision?
Building loyalty is essential to retain customers, drive word-of-mouth, and nurture product growth. Thankfully, there are metrics you can use to expand your field of view and estimate how loyal your customers are. There are ten metrics you can use to measure customer loyalty. How do you measure customer loyalty?
With sentiment analysis, you can discover essential customer insights, identify customer pain points, and modify your products and services accordingly. Customer sentiment is how your customers feel about your products, services, and or your brand in general. Collect direct customer feedback. What is customer sentiment in SaaS?
We’ve released some amazing new Gainsight PX features , put on the best Pulse conference to date, and supported the customer-centric community with an ever-growing content library. With 2020 just around the corner, now is the perfect time to catch up on Gainsight’s top product experience blog posts of 2019.
Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Customer-led growth approach improves customer experience , simplifies the onboarding process, and boosts customer loyalty. Close the feedbackloop through personalized announcements after product changes.
And does it work with the product-led growth model? A robust customer success strategy enables customers to get the most out of the product. For example, personalized onboarding reduces time to value. To measure the value you deliver, create a system of relevant value metrics, like NPS or Customer Lifetime Value (CLV).
It informs you whether your product growth is fine or if you should make tweaks to improve results. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula.
Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? In this blog post, I'll take you through the best strategies for a SaaS business are and show you the best examples from known SaaS brands. Sounds simple, right? Not necessarily. What is SaaS marketing?
Have you ever wondered how customer feedback analysis can help you improve your product and reduce churn? The amount of feedback you get from customers is meaningless if you do not analyze the data. Feedback analysis helps you understand customers better, remove friction points, improve user experience , and boost loyalty.
In SaaS, many companies identify themselves as a “product-led organization”. But what does it even mean to be a product-led company? In this article, we’ll explore what it means to be a product-led organization and how you can unlock product growth with some real “product-led” strategies.
Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.
By simply listening to your customers, one can optimize user onboarding and engagement by acting on user sentimen t and feedback data. Customer satisfaction is a measure of how much a company’s products meet or exceed their customers’ expectations. Collect in-app feedback and improve customer satisfaction with Userpilot.
If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service. Time to live.
Product operations, or prod ops, is an emerging discipline designed to help product teams operate as effectively as possible. The role builds a foundation of excellence through metrics, infrastructure, business processes, best practices, budgeting, and reporting. What is Product Operations? that the product team uses.
Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what productfeatures are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.
Use interactive walkthroughs and onboarding checklists to drive early product engagement , boost user activation , and shorten the time to value. Provide continued onboarding using tooltips, slideouts, and modals to offer in-app guidance. Implement a checklist to drive product adoption. Book a demo today to learn more!
Satisfied and loyal customers are happy with your product, but they’re not exclusive and will switch to a better competitor, given the opportunity. There’s no single metric that can quantify customer goodwill. Personalize the product experience and in-app communication. Announce new features regularly to drive repeat value.
It can be quite confusing if you don’t know what tactics will improve customer engagement in your product. P ersonalized customer engagement leads to a domino effect on productmetrics like: User sentiment (Net Promoter Score NPS ). As they progress, they interact with your product and brand across different digital channels.
What is AI product management? How can product managers harness the power of AI to drive product growth? In particular, we focus on specific ways to implement AI at different stages of the product management process. Successful AI product management also ensures that the tech is used ethically.
A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. Customer feedback data at various touchpoints and later close the feedbackloop by analyzing feedback and taking action. Analyze customer behavior and eliminate friction from the customer journey.
Are you concerned about end-user engagement in your SaaS product? They trigger product-led growth and help SaaS businesses achieve new milestones. Let's see what customer engagement for SaaS is and how you can increase product usage for increased revenue and better customer retention for your platform.
You can’t measure customer delight with one metric. Instead, you can track the following metrics to get the full picture: NPS , so you can see how many loyal customers you’ve built. Collect active and passive feedback from your app, implement it, and communicate it to close the feedbackloop.
If you don’t have enough responses from your NPS survey, focus on closing the feedbackloop. A clear and problem-free buyer journey or onboarding experience. It shows how likely customers are to recommend your products/store to their peers on a scale from 0 (very unlikely) to 10 (very likely). How to calculate NPS.
How to choose the right product team structure for your SaaS? We also look at: Responsibilities of product teams Key roles you may want to include Different ways to structure your team Examples of different structures Let’s get right to it! In structure by metrics, different teams work to improve different KPIs.
Best practices to follow when collecting feedback. TL;DR Customer feedback refers to the opinion of those who purchase your product or service on their experience with the said product. User feedback provides you with valuable insights that help you improve the product, via feature requests , bug reports, etc.
What exactly is product value? What can product managers do to measure and increase it? Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. What is product value? Book the demo !
Customer retention vs acquisition cost: Which metric matters more? So let’s see when you should prioritize one metric over the other and how you can boost your customer retention rates. The higher the customer retention rates, the more customers are satisfied with your product, and vice versa.
Whether you're trying to drive product expansion in your current market or want your business to conquer uncharted territory, a solid growth strategy is exactly what you need. Let's start with defining what a growth strategy actually is and how to measure the metrics it impacts. How is SaaS growth measured?
In the competitive world of SaaS products, keeping hold of your customers is critically important: in this article, we’re going to explore five of the most consequential types of automation flows for customer retention. There are several types of automated flow you can consider using in your product. Ready to get started?
It’s aimed to understand how likely customers are to recommend your product to a friend/colleague on a scale of 1-10. tNPS surveys are commonly sent after free trial activation, completion of onboarding process, end of free trial, customer service interaction, and a product update or new feature release.
If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Card sorting and fake door testing are useful testing methods before the product launch. Let’s get right to it! Let’s get right to it!
Choose metrics to track the success of the engagement strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Engage users right from the start of their journey with onboarding checklists. Improve feature engagement with interactive walkthroughs.
Are you a SaaS product manager wondering how to analyze NPS responses effectively and draw actionable insights that will help you grow your business? TLDR; The NPS score measures customer loyalty – it asks how likely they are to recommend the product to their friends or network. Then keep reading! Let’s get started.
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