Goals vs Segments: What’s the Difference and How Use Them To Improve User Onboarding?
Userpilot
JULY 26, 2022
Goals vs segments: how do they matter in SaaS? SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs.
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