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Goals vs Segments: What’s the Difference and How Use Them To Improve User Onboarding?

Userpilot

Goals vs segments: how do they matter in SaaS? SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs.

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Marketing Funnel Analysis: Step-By-Step Guide (+Best Tools)

Userpilot

Marketing funnel analysis enables teams to assess the performance of their marketing efforts and choose the best marketing strategies for specific prospect segments. Marketing funnel analysis vs. sales funnel analysis The analysis of marketing funnels and sales funnels focuses on two consecutive stages of the buying process.

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User Segment vs User Persona: What’s the Difference & How To Create Both in SaaS

Userpilot

User segment vs persona: what makes the two different from each other? While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. A user segment is a distinct group of customers with specific shared needs, characteristics, or actions. What is a user segment?

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Product User Segmentation: What Is It and How To Implement Segmentation in Your SaaS Product?

Userpilot

Are you aware that product user segmentation affects all stages of the user journey and the overall growth of a business? But what is more important is that without customer segmentation, you simply cannot build a sought-after product with high user loyalty. Customer segmentation also affects retaining users and boosting their loyalty.

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Product Funnel: What Is It and How to Create One?

Userpilot

How do you create a robust product funnel for your SaaS? Product funnel vs. marketing funnel vs. sales funnel Product funnels, marketing funnels , and sales funnels are very closely linked. There are a few good reasons why SaaS organizations love product funnels. This is the main question we explore in the article.

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Micro and Macro Conversion Examples: Understanding What’s the Difference and Why They Are Important

Userpilot

Micro-conversions are small steps your users take to reach the primary goal. A macro conversion defines actions undertaken by a user that serve the primary goal of your business. With Userpilot , you can track micro and macro conversions and segment users to provide a better experience. What is a micro-conversion in SaaS?

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Appcues vs Userpilot: What’s The Best Digital Adoption Platform for SaaS

Userpilot

Userpilot vs Appcues as your new user onboarding tool ? Which of them is more suitable for your SaaS and gives more bang for your buck? Userpilot offers more UI patterns and driven actions that can be used to build flows (6 UI patterns and 4 actions vs. 4 UI patterns and 1 action in Appcues).