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The Beginner’s Guide to Identifying Beta Program Metrics

Centercode

What are beta program metrics exactly? These are the types of questions that suddenly pop into the minds of product and program managers when an executive team comes looking for Key Performance Indicators (KPIs). His leadership team asked him to develop a framework for measuring the success of his beta team efforts.

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Customer Lifecycle Management in SaaS: How to Increase Engagement at Each Stage

Userpilot

In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. Invite customer reviews, encourage referrals, and create loyalty programs at the loyalty stage. What role does customer lifecycle management play in SaaS? Managing the customer acquisition stage.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later). The most common B2B SaaS metrics are: Customer acquisition cost. Have a referral program. Retention rate.

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RFM Analysis (Recency, Frequency, Monetary) in SaaS: The Product Manager’s Guide

Userpilot

The RFM analysis can help product managers identify the features that bring the most value and prioritize their development in the future. To some extent, identifying the current behavior patterns of various RFM segments can also help predict their future behavior. RFM metrics explained. This is on a scale, for example, 1-3.

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Product Talk Is Growing: Meet New Instructor Ellen Juhlin

Product Talk

Product Talk’s North Star metric is to increase the number of product trios who adopt a continuous cadence to their discovery work. It cost tens of thousands of dollars and took a three-day training to operate and program this thing, but it was really powerful. We even got featured on the Product Talk blog ! It was a great fit.

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Product Usage – A Short Guide For SaaS

Userpilot

What are the key metrics you should be tracking? Product usage data allows identifying the most popular features, their stickiness, issues or friction across the user experience, or variations in feature adoption between different user segments. Product usage metrics to track. What is product usage ? how “sticky” a feature is.

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PLG Marketing: How Product-Led Strategy Drives Marketing Success

Userpilot

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Time to value: The time-to-value metric tells you how long the gap is between a user creating their account and receiving value from the product. Improving PQL conversion rates is an absolute must for PLG companies.