Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. During that time, she noticed there was a huge need to automate the PR processes and there was no tool on the market to make that possible.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Sequent Learning

SEPTEMBER 20, 2023

Let’s start out with a definition of product management : Product management is the systemic, holistic business management of products. To reinforce this, my research suggests that most corporate leaders have deep functional experience and less in product management. From my standpoint, this is unacceptable.

Product Management 52

Product Management Product Manager Research Software Reporting Tools 52

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. We have frequently detailed the value of selling our ideas and decisions with data on this blog. Leveraging Personality Types to Drive Effective Leadership.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Intercom, Inc.

MAY 8, 2019

They’re not coming back and there are great companies like Buffer that have done a ton of research on this where they’re seeing social really fall off as a referral source, but engagement on social is not falling off, in fact it’s rising. Source: HubSpot Research, State of Inbound 2018.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. Product Marketing isn’t actually a new role; it’s been around for many years.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). . ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. If you think about subscription growth, probably 85% of blog posts and content have to do with sales and marketing.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Brian Balfour

JUNE 20, 2017

Preface by Brian Balfour: I rarely accept guest posts on this blog, but this opportunity was too good to pass up. Patreon is a platform that allows people who make things -- everything from music to blog posts to journalism to comics -- to to run a membership business for their fans. My immediate response, holy f*ing YES!!!!

Research Software 84

Research Software Onboarding KPIs User Testing Customer Experience 84

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119