Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS? Pre-launch phase.

Onboarding KPIs 85

Onboarding KPIs Product launches Analytic Tools Feedback Software 85

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 78

Product launches User Testing Product Research ChatGPT 78

Intercom, Inc.

OCTOBER 2, 2018

While other parts of our website had evolved to reflect those new realities the blog remained a relatively basic WordPress setup. Time to kill the blog. The most successful blogs are usually very personal and tied to a particular worldview or area of expertise. Data visualization of blog user research.

Blog 162

Blog User Testing Customer Experience Research Software 162

Mixpanel

MARCH 4, 2022

Product launches are fraught with challenges—from budgeting to timelines to collaboration breakdowns, there are many places and ways a launch can go wrong. But one area where headaches are preventable is metrics: i.e., how you measure the success of your launch and subsequent product performance.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Userpilot

NOVEMBER 19, 2022

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What is product service management?

Data Visualization 91

Data Visualization User Testing Research Software Feedback Software 91

Usersnap

FEBRUARY 14, 2023

Instead, you can follow this hands-on guide for go-to-market strategy and product launch plans. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success. So, have a clear message with a unique tone of voice.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Source: 2020 State of Product Marketing report.

Product Research 77

Product Research Feedback Software Research Software Product Marketing 77

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding.

Product Marketing 79

Product Marketing Onboarding KPIs User Testing Marketing 79

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86

Userpilot

JULY 18, 2023

What does a product manager do? We look at: 7 key responsibilities of product managers. Different kinds of product manager roles. Qualities of a good product manager. TL;DR A product manager is in charge of the entire product lifecycle. Who is a product manager?

Data Visualization 80

Data Visualization Product Research User Testing Onboarding KPIs 80

Userpilot

OCTOBER 6, 2022

Let’s dive deeper into what everything customer communication management for SaaS entails, as well as our best practices for getting it right. In-app messages are personalized notifications like modals , checklists , and tooltips that appear to users when they do something inside your app. In-app messages.

Customer Communications 74

Customer Communications Feedback Software Research Software Analytic Tools 74

Userpilot

MAY 17, 2022

This article covers all you'll need to know as a product marketer or product manager about crafting great product announcements: What are they? What are the best channels to announce new products: in-app communication, email, social media, etc? What is a product announcement? How do you create one?

Research Software 88

Research Software Onboarding KPIs Product Research User Testing 88

Userpilot

NOVEMBER 30, 2022

What are the 7 laws of product GTM? How can product managers leverage them to orchestrate successful product launches ? These are some of the questions that Spencer Grover , Product Marketing Manager at Salesforce , answered in his recent presentation at Userpilot’s Product Drive 2022 conference.

Feedback Software 88

Feedback Software User Testing Data Visualization Onboarding KPIs 88

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Identifying power users for product launches and sending targeted messages highlighting the benefits.

Analytic Tools 83

Analytic Tools Feedback Software Data Visualization Customer Experience 83

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. How does a product marketing manager accomplish that?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Feedback 138

Userpilot

NOVEMBER 14, 2022

Are you wondering what behavioral product management is? Or how behavioral product managers are different from traditional product managers ? Behavioral product management (BPM) leverages what we know about human psychology and product usage data to design products that deliver positive user value.

Data Visualization 71

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 71

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

MARCH 29, 2024

You can use viral messaging, for example, to force customers to pay attention to your brand and ignore other brands. Word-of-mouth marketing : Word-of-mouth marketing is a viral marketing strategy that relies on customers sharing their product experience with others. Userpilot's AI launch on Product Hunt.

Branding 84

Branding Analytic Tools Feedback Software User Testing 84

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. It can be one-to-one, but it can also work in plenty of other ways.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

UX Planet

MARCH 17, 2024

The process typically involves the following steps: Write a text prompt: provide AI with written content, such as a script, blog post, prompt, or presentation outline, that you want to convert. Scalability: with AI video generation, you can easily scale content production, creating a high volume of videos in a shorter amount of time.

Data Visualization 75

Data Visualization Analytic Tools Artificial Inteligence Generative AI 75

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. As a product marketer , it is your job to identify the best target audience for your product, while also finding the best pricing options, distribution channels, and unique value propositions.

Feedback Software 79

Feedback Software User Testing Product Research Strategy 79

Usersnap

APRIL 29, 2023

Product managers have a lot of ground to cover. From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. You’ll be able to understand how chatGPT can be a great tool for product management.

ChatGPT 105

ChatGPT Artificial Inteligence Feedback Software Reporting Tools 105

Intercom, Inc.

MAY 16, 2018

Do they know where to go to promote their product, and how to do it once they get there? Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

JANUARY 14, 2023

What is product success? What can product managers do to improve their chances of building successful products? How can they measure that their product is on a path to success? Successful SaaS products satisfy user needs and realize organizational business goals. Continuous Product Discovery.

Feedback Software 86

Feedback Software Research Software Product Research User Testing 86

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? We’re also looking at what product managers do to increase the survival chances of their products. We talk about product failure when the product doesn’t meet its objectives or goals. Failed product launches.

Feedback Software 90

Feedback Software Research Software User Testing Analytic Tools 90

Userpilot

SEPTEMBER 18, 2021

Aspiring product marketers – are you worried about nailing your product marketing manager job interview? Whether this is your first product marketing job or if you're moving to a new company, product marketing interviews can be intimidating. What is the product marketing manager role?

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Userpilot

AUGUST 14, 2023

Use Product Hunt to extend your audience reach for the new product launch. Content formats such as blog posts, newsletters, informative videos, webinars, etc., Leverage Product Hunt for product launch Product Hunt is a popular platform where users can discover new products and discuss them with other users online.

Onboarding KPIs 83

Onboarding KPIs Strategy Marketing User Testing 83

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar. Responsibilities.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

JUNE 3, 2022

Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. What is product marketing? Best product marketing tools. Let’s get started!

Research Software 83

Research Software Analytic Tools Feedback Software Data Visualization 83

The Product Cafe

SEPTEMBER 12, 2023

💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. Is Product Coaching Your Next Calling? 🧐Find Your Special Sauce Discovery, Leadership, Transformation – find your product coaching flavor. We thought so!

User Testing 52

User Testing Product Research Customer Feedback Feedback Software 52

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Use the SMART goal-setting framework to set and track targets from ideation to product launch.

Research Software 69

Research Software Data Visualization User Testing Marketing 69

Userpilot

NOVEMBER 30, 2022

How can product managers keep tabs on all the KPIs necessary to make informed product decisions without getting swamped with all the irrelevant data out there? The short answer is: with product dashboards! Operations teams may include very different metrics from product teams.

Data Visualization 89

Data Visualization Dashboard Analytic Tools Onboarding KPIs 89

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 62

Feedback Software Analytic Tools Research Software User Testing 62