Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. In this blog post, you’ll learn: What micromarketing is. Trigger contextual in-app micromarketing prompts with relevant messages for each user segment.

Research Software 93

Research Software User Testing Customer Experience Data Visualization 93

Userpilot

JANUARY 8, 2024

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. You can also implement A/B testing to see what resonates better with your audience. For instance, use educational blog posts for awareness, case studies for consideration, and product demos for decision-making.

Analytic Tools 100

Analytic Tools Research Software Feedback Software Customer Experience 100

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. In-app messages should be goal-driven, targeted, personalized, and concise to maximize their efficacy.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience User Testing 95

Userpilot

MAY 17, 2023

Contextual in-app messages give users the information they need at the time they need. Iterative testing allows you to improve product experience incrementally. A/B testing , usability testing , or session replay analysis are examples of techniques you can use. What is product experience (PX)? What are these?

Customer Experience 86

Customer Experience User Testing Analytic Tools Feedback Software 86

Userpilot

JANUARY 19, 2023

You will also learn how to calculate and reduce them so you can drive more profit for your SaaS business. TL;DR Customer retention is a key SaaS metric that measures your ability to retain customers over time. Customer retention is a key SaaS metric that refers to your product’s ability to retain customers over time.

Customer Experience 92

Customer Experience User Testing Feedback Software Customer Feedback 92

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? What are SaaS best practices? Not necessarily.

Feedback Software 109

Feedback Software User Testing Product Research Customer Experience 109

Userpilot

JUNE 19, 2023

What factors should you consider when choosing a SaaS learning management system to support your customers and employees? TL;DR A SaaS learning management system (LMS) is a cloud-based solution for delivering educational experiences. What is a SaaS learning management system? A SaaS LMS is a cloud-based LMS.

Analytic Tools 87

Analytic Tools Feedback Software Reporting Tools Systems Review 87

Userpilot

MAY 17, 2022

A product announcement is a message used to communicate an update to both existing and potential customers on a product launch or new feature. Launch announcements are an integral part of any SaaS product release strategy because it helps create desire by preparing the market for your launch. How do you create one?

Research Software 93

Research Software Onboarding KPIs Product Research User Testing 93

Userpilot

AUGUST 6, 2023

You can trigger automatic in-app messages contextually to improve feature discovery and provide in-app guidance. Why implement marketing automation in your SaaS? Instead of spamming users with irrelevant information, they receive messages that help them achieve their unique goals at different stages of the user journey.

Analytic Tools 86

Analytic Tools Feedback Software Research Software Data Visualization 86

Userpilot

DECEMBER 19, 2022

Product marketing: Product marketing is the multi-stage process of aligning your product with specific customer problems to generate sales and optimize the core offering/message over time. The most common B2B SaaS metrics are: Customer acquisition cost. cancel their SaaS subscription). Churn rate. Net promoter score.

B2B 99

B2B User Testing Research Software Analytic Tools 99

Userpilot

OCTOBER 31, 2023

Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions. What’s a free trial in SaaS? Some SaaS companies also offer paid trials , asking users to pay a small fee to test the product. However, our focus today is on free trial users.

Feedback Software 81

Feedback Software Research Software User Testing Onboarding KPIs 81

Userpilot

AUGUST 21, 2021

When you increase feature engagement for your SaaS, you automatically increase user engagement and feature adoption for the app in general. In this article, we shall discuss what feature engagement is for SaaS companies, how to measure it, and the best strategies that help you to improve feature engagement for your SaaS.

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Product Research 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is product-led growth?

Analytic Tools 91

Analytic Tools Feedback Software Onboarding KPIs Marketing 91

Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. Test different UI elements with smaller segments of users. To improve your UX design, deliver personalized messages and experiences that are relevant to your users. Test, test, test. What is UX design?

Feedback Software 94

Feedback Software Research Software Analytic Tools User Testing 94

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Marketing testing is a technique used by businesses to evaluate the viability of their strategies before implementing them. Product messaging experiments. Run the experiment.

Research Software 94

Research Software Feedback Software Analytic Tools Customer Experience 94

Userpilot

MAY 21, 2023

Before you build a complete feature, run prototype tests to validate the ideas. Popular validation techniques involve fake door testing and the Wizard of Oz. Always beta-test your features before releasing them to the whole user base. User testing – you develop a high-fidelity prototype and watch users interact with it.

Onboarding KPIs 77

Onboarding KPIs Feedback Software User Testing Product Research 77

Userpilot

FEBRUARY 15, 2022

Are you looking for ways how to increase monthly active users for your SaaS? What are monthly active users (MAU) in SaaS? The goal of every SaaS is to make users see the value of their product and be willing to pay for it. It is one of the key metrics in SaaS, and it consists of both your returning and new users.

Feedback Software 94

Feedback Software Analytic Tools User Testing Onboarding KPIs 94

Userpilot

JANUARY 27, 2023

In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. A/B testing is a quantitative research method for choosing the best versions of a product or feature. If so, you’re in the right place! Want to see how?

User Testing 94

User Testing Product Research Research Software Feedback Software 94

Userpilot

JANUARY 31, 2023

In this article, we’ll decompose a comprehensive customer onboarding template ( produced by Userpilot-get your template copy here ) you can use to craft a smooth onboarding flow for your own SaaS. That starts with clear product positioning and unambiguous messaging. First, you’ll need to duplicate the template.

Onboarding KPIs 94

Onboarding KPIs User Testing Analytic Tools Feedback Software 94

Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? In this blog post, we’ll explore five stages of the customer lifecycle in detail and offer tips on how to boost engagement at each one. The customer lifecycle in SaaS consists of 5 stages: reach, acquisition, conversion , retention, and loyalty.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Customer Feedback 92

Userpilot

MARCH 14, 2023

In SaaS, user segmentation is more granular than customer segmentation : customers are accounts and users are individuals within an account. In SaaS, there are three common user segmentation methods: Value-based segmentation, need-based segmentation, and behavioral segmentation. In SaaS, there are free, trial, and paid users.

Analytic Tools 91

Analytic Tools User Testing Customer Feedback Feedback Software 91

Userpilot

OCTOBER 1, 2022

Notification UX design best practices: Make notifications valuable by sending the right message to the right user at the right time. Split users into multiple user segments and create dedicated in-app messaging to personalize the user experience for each segment. For example, when you send a message to a friend on WhatsApp.

Customer Experience 95

Customer Experience User Testing User Experience Customer Feedback 95

Userpilot

NOVEMBER 19, 2022

Personalization in SaaS is about delivering relevant experiences to relevant customer segments. Combining segmentation and personalization is one of the most effective ways to drive engagement for your SaaS company: – Drive your conversion rate with a personalized marketing strategy. What is personalization? Here’s why.

Feedback Software 94

Feedback Software User Testing Customer Experience Customer Feedback 94

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. But without running frequent tests or research on your messages, how can you know what language to use for conversions? There are several ways of carrying out message testing.

User Testing 92

User Testing Product Research Messaging Data Visualization 92

Userpilot

OCTOBER 10, 2022

In this article, we consider 10 SaaS product marketing examples. Product marketing involves bringing a product to market and aligning its messaging with customer needs. Product marketers define market positions, shape product messaging, and drive product pricing and customer retention strategies. What made them successful?

Feedback Software 90

Feedback Software Research Software Product Research User Testing 90

Userpilot

DECEMBER 8, 2022

SaaS companies use different types of heatmaps to identify user behavior in the app to spot friction points and, hence, improve UX and conversion elements. In this guide, we’ll touch upon various heatmap examples and their benefits for SaaS use cases. Wondering how heat map analysis can influence your product UX? Scroll maps.

Analytic Tools 93

Analytic Tools Data Visualization User Testing Customer Feedback 93

Userpilot

FEBRUARY 28, 2023

Which are the best user adoption strategies for driving growth in SaaS? Review your product analytics, and A/B test your in-app messaging for added context. Use in-app messages to help users adopt new features contextually In-app messages like modals, tooltips, and interactive walkthroughs guide users on how to use new features.

Analytic Tools 85

Analytic Tools Feedback Software User Testing Data Visualization 85

Userpilot

JULY 19, 2021

In this article, we look at how Customer Engagement Platforms benefit SaaS companies. Customer engagement platforms help Saas companies engage with users better hence higher customer success and happiness. Send a personalized in-app welcome message when a new user signs up. Announce the launch of a new feature to relevant users.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. In SaaS, there are six marketing funnel stages across the top-of-the-funnel (ToFu), the middle-of-the-funnel (MoFu), and the bottom-of-the-funnel (BoFu). It attracts people (who’d otherwise be strangers) to become your customers.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Userpilot

FEBRUARY 4, 2023

What’s the product design testing process? These are just a couple of questions we answer in this blog. More importantly, we look at the design testing process and various testing methods with their pros and cons. TL;DR Product design testing is the final stage of the design process. Let’s do it!

User Testing 98

User Testing Product Research Feedback Software Research Software 98

Userpilot

APRIL 10, 2023

Could freemium work for your SaaS business? Is the freemium strategy worth it for SaaS products? Whether the freemium strategy is right for your SaaS, depends on your product and your resources. In contrast, the average free trial conversion rate in the B2B SaaS space is around 17%. Product usage tracking in Userpilot.

Feedback Software 79

Feedback Software Analytic Tools User Testing Strategy 79

Userpilot

JUNE 12, 2023

Make sure to gather feedback as you go and use what you learn to test and improve the experience. You can use surveys tastefully by including them in a user onboarding flow – for example, as part of your welcome messages to get insights from your users directly. Kontentino welcome message. Kontentino welcome survey.

Analytic Tools 78

Analytic Tools Feedback Software Onboarding KPIs User Testing 78

Userpilot

DECEMBER 31, 2022

Are you confused about how to measure and optimize product conversion to boost product growth for your SaaS? Product conversion rate has more importance than most SaaS businesses give it. A good product conversion rate for a SaaS company is typically between 2% and 5%. What is product conversion in SaaS?

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization User Testing 95

Userpilot

FEBRUARY 26, 2023

Mixpanel has become a popular choice among SaaS companies with its advanced analytics and intuitive interface. A/B testing in Mixpanel helps you track user interactions to determine which version of a feature or product works best. Similarly, you can test new features and product experiences using Mixpanel Analytics.

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Software Review 91

Userpilot

MAY 12, 2022

A series of SEO blog posts enhanced with screenshots and containing CTAs will help you attract new users and can be used for sales, marketing and customer support. Like in-app messages, they also are a good way to invite beta testers. Blog posts : SEO content is easy to share and allows you to present new features in more detail.

Feedback Software 95

Feedback Software Research Software Product launches User Testing 95

Userpilot

JUNE 20, 2023

Performing usability tests at different phases of your design process to help you identify and fix design problems. Creating a positive first impression with a warm welcome message and data-backed onboarding. The test provides you with valuable user feedback that helps you improve the product experience.

User Testing 90

User Testing Customer Feedback Customer Experience UX 90

Userpilot

AUGUST 5, 2023

Segment passive customers and offer them targeted offerings through in-app messages. Use A/B testing to determine what retains customers and creates promoters. After segmenting customers, you may trigger tailored in-app messages to inform them about how you’re addressing their needs. Perform A/B tests with Userpilot.

Data Visualization 91

Data Visualization Feedback Software Product Research Analytic Tools 91