Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? In this post, we go over the main product growth strategy steps and some examples of SaaS business growth strategies. What is a product marketing strategy? Product marketing strategy: Acquisition stage tactics.

Research Software 85

Research Software Analytic Tools Feedback Software Onboarding KPIs 85

Userpilot

JUNE 28, 2023

But the big question remains: how do you know what in-app communication to implement and when to trigger them in the user journey? TL;DR In-app marketing , aka in-product marketing, is any message or marketing campaign displayed in-app and designed to make users take specific action steps.

Feedback Software 98

Feedback Software Analytic Tools User Testing Product Research 98

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

FEBRUARY 7, 2023

In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment. This also makes in-app messaging the ideal vehicle for guidance and upsells. What is the use of in-app messaging? Let’s get right into it!

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

APRIL 30, 2024

Growth marketing is essential for SaaS businesses to build lasting customer relationships , adapt quickly to market shifts, and drive consistent revenue. Market development targets new markets with existing products, while product development – existing markets with new products.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. How many analytics tools do you need?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

MAY 8, 2024

Educate customers with resources in multiple formats like blogs, webinars , or videos. Localize product experiences for different markets to increase inclusivity and usability. Announce and drive adoption of new features with consistent messaging across channels. How to identify customer needs? Video tutorials.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. This blog does the opposite.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

FEBRUARY 9, 2023

TL;DR Product optimization is a process of improving aspects of the product, like the UI, in small increments to better satisfy user needs and deliver on business goals. The process of product optimization starts with goal setting , like improving usability. Use in-app messages to recruit participants for beta testing.

Product Research 98

Product Research User Testing Feedback Software Analytic Tools 98

Userpilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Data breaches in recent years are fuelling the demand for secure software experiences. Companies are going beyond product marketing and investing in content marketing to deliver value to users.

Analytic Tools 105

Analytic Tools Data Visualization User Testing Reporting Tools 105

The Product HQ

JUNE 10, 2024

The product management profession is still developing and therefore many product managers’ jobs have not been clearly defined or agreed upon. Therefore, if a product manager wanted to make such a switch, she would be advised to first rise the ranks internally while simultaneously building influence (e.g.

Technical Advisors 52

Technical Advisors Technical Review Product Management Product Manager 52

Userpilot

APRIL 18, 2024

In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Userpilot is a product onboarding platform that can help you with that. Try Userpilot and Take Your Product Marketing to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion path?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Content marketing.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Marketing 94

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. In this blog post, you’ll learn: What micromarketing is. How to use micromarketing to convert trial users to paying customers and drive growth.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

JANUARY 9, 2023

Define every unique user persona and their needs and determine the best channels for reaching them. What will your positioning and messaging strategy be? Finally, you’ll need to figure out your marketing goals , the best tactic for achieving those goals, and how best to track goal completion. What is Micromarketing?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

MAY 1, 2024

This engagement not only retains users but also transforms them into loyal customers who contribute significantly to the community’s value through their advocacy and support. This is especially important if your product helps others create new content, such as blog posts, images, and videos.

Feedback Software 102

Feedback Software Customer Feedback User Testing Customer Experience 102

Userpilot

JUNE 6, 2023

PMs implement product analytics to evaluate product performance, identify user needs and wants , and make informed decisions to improve the product and drive customer loyalty. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. Successful customer marketing improves the user experience , making it more enjoyable.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Customer preferences.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Feedback 98

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Video, Slides, Transcript and Rahul’s blog about this follow… Understanding Customers. So I’m going to talk about Product-Market Fit. Upcoming Events.

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

MAY 30, 2023

To support your marketing campaigns, here are a couple of survey ideas: Trigger a welcome survey to ask new customers about the size of their team, their job titles, and their goals. Allowing you to personalize your marketing messages better. Example of a product experience survey. Market research survey example.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

Userpilot

JANUARY 12, 2023

The 4 principal ways to monitor user behavior in SaaS include tracking feature usage, custom behavior tracking with events, using heatmaps , and user funnel analytics. UBA allows you to personalize user experiences and better understand customer needs. Personalize user experience based on user behavior.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

MAY 12, 2022

Segmented in-app communications are a great way to announce your product to existing users, enlist beta testers and deliver release notes ; they are also useful for user onboarding after the launch. E-mails are effective at reaching inactive or churned users. What is a product announcement?

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

APRIL 21, 2022

Microcopy is the tiny words you can see on the websites and apps that guide users and contributes to customer satisfaction. You need a deep understanding of your target audience when writing a SaaS microcopy to ensure the messaging is relevant to users. 404 error messages. Keep microcopy micro i.e. short. 404 error page.

Research Software 98

Research Software Customer Experience User Testing Customer Feedback 98

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. They want to try out your product. Blog post views.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

FEBRUARY 25, 2024

This lets product managers and marketers track how users progress through each stage. By visualizing the conversion rate at each step, funnel analysis identifies where users drop off and highlights opportunities for improving the user experience and increasing conversions. Marketing funnel stages.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Mixpanel

JUNE 10, 2022

A good product onboarding experience can help achieve product-market fit and drive revenue, while a poor experience can drive customers away. We use the terms “product onboarding” and “user onboarding” interchangeably; you can read more about these concepts in our user onboarding explainer blog.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Customer Experience Analytic Tools 105

Userpilot

JULY 30, 2023

To improve user retention, you can use Userpilot to execute the following strategies: Offer contextual in-app guidance. Track and analyze user behavior. Segmenting existing customers to personalize user experiences. Then, you can trigger relevant customized in-app experiences for each segment. Click tracking.

Customer Experience 98

Customer Experience Customer Feedback User Testing Data Visualization 98

Userpilot

JUNE 30, 2023

Adopting a software-aided customer experience automation approach makes it easier to collect information whenever customers visit your product and trigger contextual in-app messages. 13 Customer experience personalization examples in SaaS. Get your free Userpilot demo today! Source: Grammarly.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Customer Experience 98

Userpilot

JUNE 30, 2022

While everyone talks about product-market fit, finding product-customer fit is equally important when it comes to engaging the right customers and driving success. You’ve achieved product customer fit when your product and its functionality help the user get their job done in the easiest and fastest way.

User Testing 98

User Testing Feedback Software Analytic Tools Customer Experience 98