Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

Product Marketing 97

Product Marketing Feedback Software User Testing Marketing 97

Lenny Rachitsky

JANUARY 4, 2024

Researchers need to become business-oriented and focus on finding the overlap between user needs and business goals, not just user needs. Integrating research from the beginning of the product development process is crucial for leveraging your user researcher best.

User Testing 105

User Testing Research Software Product Research UX 105

Userpilot

JULY 15, 2022

Looking for micro and macro conversion examples to better understand the buyer journey and improve retention ? Conversions can be classified into two main types: macro and micro conversions. Micro-conversions are small steps your users take to reach the primary goal. What is a micro-conversion in SaaS?

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98

Userpilot

MAY 31, 2022

When you think of micro-conversion, what comes to your mind? As a SaaS marketer, you are probably thinking of the conversion of a visitor into a paying customer. Paying and loyal customers are indeed the main goal for SaaS companies as it’s directly related to revenue. What is a micro-conversion?

Analytic Tools 95

Analytic Tools Feedback Software Data Visualization Customer Feedback 95

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? In this article, we’ll cover: What macro and micro-segmentation are, and the differences between them. The advantages of using micro-segmentation.

Analytic Tools 90

Analytic Tools Customer Experience B2B Data Visualization 90

Userpilot

JULY 26, 2022

Goals vs segments: how do they matter in SaaS? Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. Goals in SaaS are conversion points along the customer journey that you want your users to reach. What are goals in SaaS?

Customer Feedback 96

Customer Feedback Customer Experience User Testing Feedback Software 96

Userpilot

JANUARY 9, 2023

Micromarketing is a form of marketing that targets specific individuals or really small groups. Traditional marketing strategies are more macro, targeting as many potential customers as possible with each campaign. To create a micromarketing campaign, you must first conduct extensive market research.

Research Software 95

Research Software User Testing Strategy Customer Experience 95