Userpilot

DECEMBER 10, 2023

TL;DR Product-led growth (PLG) uses product usage as the main driver of customer acquisition and account expansion. PLG is cost-efficient and promotes retention and long-term growth. Product-led sales (PLS) combines PLG and SLG tactics. Talking of retention , it’s one of the cornerstones of PLG. Let’s dive right in!

Analytic Tools 102

Analytic Tools Feedback Software Customer Experience Data Visualization 102

ProductPlan

FEBRUARY 3, 2021

Which Companies Are Following a PLG Model? What is Product-led Growth (PLG?). The entity that first coined the term “product-led growth” describes PLG as follows: “Product led growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.”.

User Testing 95

User Testing Research Software Customer Experience Software Review 95

ProductPlan

FEBRUARY 3, 2021

Which Companies Are Following a PLG Model? What is Product-led Growth (PLG?). The entity that first coined the term “product-led growth” describes PLG as follows: “Product led growth (PLG) is an end user-focused growth model that relies on the product itself as the primary driver of customer acquisition, conversion, and expansion.”.

User Testing 52

User Testing Research Software Customer Experience Software Review 52

Userpilot

DECEMBER 18, 2022

The same layoffs will also make top talent available to the startups today and we will see more motion from those to uproot established leaders in seemingly impenetrable markets. Help more teams harness the power of PLG to smash their 2023 growth goals.” – Yaakov Carno , Product Led Growers, Founder. “My

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Product Research 95

Userpilot

APRIL 30, 2024

But does it work well for all types of companies and are there any mistakes jeopardizing your chances of achieving PLG success ? The main mistake companies make is that they approach PLG on a surface level. They fail to focus on the product-led organization on which PLG depends. PLG is only half of the story.

Feedback Software 97

Feedback Software Analytic Tools User Testing Customer Feedback 97

Userpilot

JANUARY 26, 2024

In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. To learn how to use Userpilot to implement the PLG playbook, book the demo!

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization User Testing 89

Intercom, Inc.

JANUARY 11, 2023

Here’s the thing: there isn’t one single motion to scale a product-led organization, and forms and free trials alone won’t drive enough growth to keep a business afloat. For Francis Brero , co-founder and CPO of MadKudu , a platform that helps B2B businesses qualify and engage with their leads, PLG doesn’t work in a vacuum.

Customer Experience 118

Customer Experience Inbound User Testing B2B 118