Userpilot

DECEMBER 31, 2022

Are you confused about how to measure and optimize product conversion to boost product growth for your SaaS? But is it of any real value if you don’t drive conversions after all? Product conversion rate has more importance than most SaaS businesses give it. What is product conversion in SaaS?

Analytic Tools 93

Analytic Tools Feedback Software Data Visualization User Testing 93

Userpilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. 15% is a good free trial conversion rate for SaaS products. Userpilot can help.

Feedback Software 80

Feedback Software Onboarding KPIs Strategy Customer Experience 80

Userpilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? 10 analytics dashboard examples for SaaS Dashboards are built for different aspects of your business, such as feature usage , customer journey, and digital marketing. On the other hand, Google Ads results in the highest number of conversions.

Data Visualization 81

Data Visualization Analytic Tools Feedback Software Dashboard 81

Userpilot

DECEMBER 20, 2022

SaaS business models depend on repeat purchases to grow revenue and meet profit goals. On the contrary, the sales funnel drives the marketing-qualified leads from the marketing stage to conversion. There are 5 main stages in the marketing funnel: awareness, consideration, conversion, retention, and loyalty. Awareness stage.

Feedback Software 90

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 90

Userpilot

NOVEMBER 22, 2023

Looking for more information on conversion rate optimization best practices for improving customer retention ? TL;DR Conversion rate optimization is the implementation of strategies for users to complete desired actions. Use FOMO to increase conversions. What is conversion rate optimization and why does it matter?

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization User Testing 94

Userpilot

OCTOBER 4, 2022

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. Behavioral UX KPIs include Average Time Spent on Task, Task Success Rate, Error Occurrence Rate, Navigation vs. Search, and Conversion Rate.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Identify friction areas.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Reporting Tools 90

Userpilot

DECEMBER 11, 2022

Wondering how you can use conversion analysis to optimize your user funnels and increase conversions? In today’s article, we’ll talk about what conversion analysis is, and its benefits. There are eight essential steps for conducting a conversion analysis correctly. What is a conversion analysis?

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization User Testing 94

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Want to skyrocket your freemium conversion rates?

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization User Testing 89

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 92

Analytic Tools Research Software Data Visualization Onboarding KPIs 92

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. For example, at the Retention stage, you could track the churn rate and CSAT. Its different stages.

Analytic Tools 81

Analytic Tools Data Visualization Research Software Onboarding KPIs 81

Userpilot

JULY 15, 2022

Looking for micro and macro conversion examples to better understand the buyer journey and improve retention ? Conversions can be classified into two main types: macro and micro conversions. Micro-conversions are small steps your users take to reach the primary goal. What is a micro-conversion in SaaS?

Customer Experience 94

Customer Experience Customer Feedback Data Visualization User Testing 94

Userpilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. What is the company’s growth rate?

Onboarding KPIs 85

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 85

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Once a lead converts, their name, email, or other details are collected.

Analytic Tools 87

Analytic Tools Data Visualization Customer Experience Reporting Tools 87

Userpilot

JANUARY 31, 2023

TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market. A successful product launch helps SaaS companies establish themselves in the market, increase brand awareness, and drive more revenue. SaaS Product Launch Phases. Why is a successful product launch essential for a SaaS company?

Onboarding KPIs 85

Onboarding KPIs Product launches Analytic Tools Feedback Software 85

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. What is a conversion funnel? SaaS Conversion Funnel.

Analytic Tools 69

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 69

Userpilot

FEBRUARY 25, 2024

Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. User behavior is primarily focused on SaaS platforms and how users leverage them. This significantly reduces form completion rates and results in lost leads.

Analytic Tools 92

Analytic Tools Data Visualization User Testing Reporting Tools 92

Userpilot

JANUARY 19, 2023

You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. Quantitative metrics help SaaS companies measure key performance indicators (KPIs) , improve customer satisfaction , and boost revenue.

Onboarding KPIs 92

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 92

Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. TL;DR SaaS, or “Software as a Service,” is a business model that delivers centrally hosted software to subscribers over the internet. What is a SaaS business model?

Research Software 92

Research Software Feedback Software Analytic Tools Onboarding KPIs 92

Userpilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. Optimizing conversion funnels and increasing conversion rates by identifying and eliminating friction.

Customer Experience 71

Customer Experience User Friction Customer Feedback Onboarding KPIs 71

Userpilot

MARCH 26, 2023

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. What is a conversion funnel? Let’s start!

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Customer Experience 88

Userpilot

APRIL 16, 2021

Offering a free trial is often expected for SaaS products in 2021. That’s why most SaaS companies today don’t face a dilemma whether they should be offering a free trial or not. No Credit Card – When Does Requesting Card Information Make Sense For SaaS Trial? We asked Pawe? According to Pawe?, Your Product Is Expensive.

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

MARCH 31, 2022

What is the SaaS velocity formula? You might be wondering how “velocity” factors into SaaS when you read about it in physics. Many SaaS companies don’t give enough importance to the SaaS velocity metric, yet it’s one of the key sales metrics. What is SaaS sales velocity?

Customer Experience 86

Customer Experience Onboarding KPIs User Friction B2B 86

Userpilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? Conversion rate measures the percentage of users performing the desired action. The retention rate measures the percentage of paying users retained over a period.

Onboarding KPIs 75

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 75

Userpilot

JANUARY 8, 2024

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. For instance, use educational blog posts for awareness, case studies for consideration, and product demos for decision-making. High ratings build trust and make purchase decisions easy.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Customer Experience 98

Userpilot

DECEMBER 3, 2022

Poor UX can negatively impact engagement , and conversion rates, and stunt growth. In this article, we cover the following: What UX design is and why UX is important in SaaS. User experience is important because good UX gives you a competitive advantage, leads to more positive interactions , and increases your conversion rate.

Feedback Software 92

Feedback Software Research Software Analytic Tools User Testing 92

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. A SaaS reverse trial is about granting users access to the full functionalities of your tool for a limited time and downgrading them to a free plan if they don’t upgrade. What is a SaaS reverse trial?

Analytic Tools 106

Analytic Tools User Testing Customer Experience Data Visualization 106

Userpilot

FEBRUARY 4, 2023

Meanwhile, growth analytics is more concerned with overall user behavior , such as average revenue, conversion rates, retention rates, and more. There are three main growth metrics you should be tracking: monthly active users and daily active users, retention rate , and churn rate.

Analytic Tools 91

Analytic Tools Data Visualization Customer Experience User Testing 91

Userpilot

APRIL 10, 2023

Could freemium work for your SaaS business? The main downsides are high support costs and low conversion rates of 5 %. To increase the conversion rate , use free or reverse trials to give users access to premium features within the free plan. Is the freemium strategy worth it for SaaS products?

Feedback Software 75

Feedback Software Analytic Tools User Testing Strategy 75

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Let’s get right to it.

Research Software 79

Research Software Analytic Tools User Testing Onboarding KPIs 79

Userpilot

MAY 2, 2022

Vanity metrics vs actionable metrics SaaS: which ones should you choose for your SaaS business? A vanity metric in SaaS makes your business appear impressive on the outside but actually doesn’t provide insights into business performance. What are vanity metrics in SaaS? What are actionable metrics in SaaS?

Onboarding KPIs 91

Onboarding KPIs Research Software Analytic Tools Feedback Software 91

Userpilot

MAY 31, 2022

When you think of micro-conversion, what comes to your mind? As a SaaS marketer, you are probably thinking of the conversion of a visitor into a paying customer. Paying and loyal customers are indeed the main goal for SaaS companies as it’s directly related to revenue. What is a micro-conversion?

Analytic Tools 84

Analytic Tools Feedback Software Data Visualization Customer Feedback 84

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. How do you launch a SaaS product? There are three main phases that will ensure a solid SaaS product launch.

Research Software 90

Research Software Feedback Software Onboarding KPIs Product launches 90

Userpilot

APRIL 30, 2022

Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. In this blog post, you’ll learn an honest opinion about both growth strategies. What is product-led growth in SaaS? Product-led growth in SaaS. What is sales-led growth in SaaS?

Feedback Software 92

Feedback Software User Testing Customer Feedback Customer Experience 92

Userpilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

Feedback Software 79

Feedback Software Analytic Tools Product Research User Friction 79

Userpilot

AUGUST 9, 2023

Wondering how to calculate customer retention rate and why? It’s important to measure the customer retention rate to see how well your product retains customers and to monitor any changes to try and improve it. TL;DR Customer retention rate measures the percentage of customers a company keeps over a specific timeframe.

Customer Feedback 92

Customer Feedback Customer Experience User Testing Analytic Tools 92

Userpilot

SEPTEMBER 5, 2021

Marketing SaaS products is different from traditional product marketing as it uses the product itself as the main driver of acquisition through trial and freemium models. Marketing SaaS products is different – it uses the product itself as the main driver of acquisition through trial and freemium models. Let's get started.

Feedback Software 87

Feedback Software Analytic Tools Research Software Software Review 87