Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Education-related SaaS platforms come second with 7.5%

Research Software 98

Research Software Analytic Tools B2B Reporting Tools 98

Userpilot

FEBRUARY 6, 2023

Can a user engagement funnel help you grow a loyal customer base and retain more active customers ? User engagement takes all the best parts of existing funnels and applies relevant modern realities to them for better effect. An engagement funnel is customer-focused. What is user engagement?

Analytic Tools 96

Analytic Tools Feedback Software Customer Experience User Testing 96

Userpilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

Feedback Software 93

Feedback Software Analytic Tools Product Research User Friction 93

Userpilot

NOVEMBER 22, 2023

TL;DR Conversion rate optimization is the implementation of strategies for users to complete desired actions. The different stages you can implement conversion rate strategies are during a free trial , on blogs, landing pages , pricing pages , and the homepage. Prevent churn via path analysis to optimize areas where users drop off.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 104

B2B Analytic Tools Feedback Software Data Visualization 104

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. TL;DR User behavior trends are not the same as consumer behavior trends.

Analytic Tools 103

Analytic Tools Data Visualization User Testing Reporting Tools 103

Userpilot

JUNE 5, 2023

The SaaS conversion funnel adapts the traditional marketing funnel to the unique B2B SaaS environment. The SaaS funnel was designed to help SaaS business owners navigate the tricky world of a high-churn, often oversaturated B2B market. What is a conversion funnel? SaaS Conversion Funnel.

Analytic Tools 82

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 82

Userpilot

JUNE 7, 2023

Funnel optimization is important—just imagine getting 1000s of trial users but only converting a couple of paying customers. There’re many factors affecting conversion rates, but what can you do as a customer success manager or product manager to improve conversion rates across the user funnel and achieve product growth ?

Analytic Tools 92

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 92

Userpilot

JUNE 19, 2023

User engagement is one of those terms that everyone knows but only a few fully understand. What does it mean to engage a user? Let’s explore 12 strategies to boost user engagement on your app and increase conversions, retention, loyalty, and ultimately, product growth. What is user engagement? How do you measure it?

User Testing 96

User Testing Product Research Feedback Software Customer Experience 96

Userpilot

MARCH 14, 2024

In the article, we show product managers how to understand how users navigate before getting activated in a SaaS product, how to product analytics to choose the best path to activation, and share 8 tried-and-tested activation strategies. All that is to help you optimize your user journey and boost product adoption.

Data Visualization 101

Data Visualization Customer Experience Customer Feedback User Testing 101

Userpilot

JULY 15, 2022

Micro-conversions are small steps your users take to reach the primary goal. Measuring micro-conversions helps you uncover friction points to address them, and track the sales funnel. A macro conversion defines actions undertaken by a user that serve the primary goal of your business. What is a micro-conversion in SaaS?

Customer Experience 98

Customer Experience Customer Feedback Data Visualization User Testing 98

Userpilot

MARCH 14, 2024

Looking for an effective SaaS analytics tool and wondering if Heap is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Heap is the ideal choice for your SaaS analytics needs. Looking for a Better Alternative for SaaS Analytics? Try Userpilot!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Technical Review 52

Userpilot

NOVEMBER 5, 2023

Wondering how to scale customer success in SaaS and drive product growth ? If you’re a leading SaaS company, you know that growth is directly tied to helping customers achieve their desired outcomes. This article discusses ten tips that can help you to effectively scale customer success teams in SaaS.

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience User Testing 97

Userpilot

JANUARY 16, 2024

The customer onboarding process flow chart is a tool that’s essential for optimizing your activation and adoption efforts. TL;DR A customer onboarding process flow chart is a visual tool that outlines the key stages of customer onboarding , aiding SaaS teams in creating consistent and effective onboarding experiences.

Data Visualization 100

Data Visualization Feedback Software Analytic Tools Onboarding KPIs 100

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 95

Customer Experience Analytic Tools User Testing Customer Feedback 95

Userpilot

JUNE 9, 2023

What are funnel charts and how to use them to gain insights into user progress along their journeys? We also look at situations when funnel charts are most suitable, their limitations, and alternative ways of visualizing data. That’s why the funnel normally gets narrower at later stages. What are funnel charts?

Analytic Tools 89

Analytic Tools Feedback Software Data Visualization Customer Feedback 89

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Next, create user personas. A high-converting landing page is tailored for a specific user persona. It’s optimized for mobile users, has a strong headline and CTA, and loads fast. If so, you’re in the right place! boarding).

Research Software 92

Research Software Feedback Software User Testing Reporting Tools 92

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JULY 31, 2023

Everybody in SaaS knows it’s relatively easy to attract users. 13 customer retention strategies for increasing the customer lifetime value: Use customer data to personalize the onboarding process. Implement an onboarding checklist to drive activation. Use email marketing campaigns to bring back inactive users.

Feedback Software 97

Feedback Software Analytic Tools Data Visualization Customer Feedback 97

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Research Software 102

Research Software Feedback Software Analytic Tools User Testing 102

Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points. But what about product-led content marketing?

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Userpilot

JULY 15, 2022

Do you receive leads from the dark funnel and are not sure where they originated? Unfortunately, traditional marketing and sales funnels aren’t enough. What we call the “dark funnel” is comprised of these hidden elements. The dark funnel cannot be eliminated, but it can be controlled to some extent.

Analytic Tools 97

Analytic Tools Research Software Feedback Software Data Visualization 97

Userpilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. Optimizing conversion funnels and increasing conversion rates by identifying and eliminating friction.

Customer Experience 84

Customer Experience User Friction Customer Feedback Onboarding KPIs 84

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. Of course, it’s not a walk in the park.

Research Software 102

Research Software Feedback Software Customer Experience Customer Feedback 102

Userpilot

OCTOBER 31, 2023

You’ll face the challenge of getting qualified leads and ensuring users don’t abuse trials. Free trials can impact cash flow and revenue generation, especially if a significant portion of trial users don’t convert into paying customers. What’s a free trial in SaaS? Trials can be tricky. There’s also the cost implication.

Feedback Software 91

Feedback Software Research Software User Testing Onboarding KPIs 91

Userpilot

JUNE 22, 2023

A good customer churn rate is 3% or less for SaaS companies. You can identify potential churn in the following ways: Monitoring user interactions and identifying sudden spikes or drops in activity. Spotting friction points with funnel analysis. Implement onboarding checklists to drive users to the activation point.

Data Visualization 94

Data Visualization Feedback Software Analytic Tools Customer Experience 94

Userpilot

NOVEMBER 24, 2022

This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS. It stands for Reach, Act, Convert, Engage, and is tied to different marketing funnel stages. Then, use carefully curated strategies like “limited trials” to convert users from freemium to premium plans.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

MAY 29, 2023

What is a product management funnel? What are the different funnels that PMs should track? We also look at how you can harness the power of analytics tools to optimize your funnels. TL;DR The product management funnel, also known as the conversion funnel, is a powerful tool for tracking and optimizing user journeys.

Data Visualization 94

Data Visualization Analytic Tools Product Research Customer Experience 94

Userpilot

MAY 23, 2022

How do you track SaaS funnel metrics in each stage and improve them? Developing and optimizing sales funnels is a key part of SaaS product growth. There are a variety of metrics you can use to optimize your sales funnel, but today we’ll be focusing on what matters most. What are funnel metrics?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 98

Userpilot

JUNE 8, 2023

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. It encompasses a wealth of data like user actions, feature usage, and beyond. Segment users using event properties in Userpilot.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Events 93

Userpilot

APRIL 30, 2022

Choosing the right growth strategy is important for all SaaS companies because it plays a role in how successful your company will be. In this blog post, you’ll learn an honest opinion about both growth strategies. Sales-led growth, on the other hand, uses your sales processes to move customers along the funnel.

Feedback Software 103

Feedback Software User Testing Customer Feedback Customer Experience 103

Userpilot

JUNE 30, 2023

Customer engagement lies at the heart of every thriving SaaS product. In this article, we will delve into the top 12 strategic customer engagement tactics and then look at some of the leading customer engagement examples in the SaaS industry. Use interactive walkthroughs to guide users and boost onboarding engagement.

Customer Experience 88

Customer Experience Customer Feedback Feedback Software Analytic Tools 88

Userpilot

MARCH 14, 2024

Looking for an effective SaaS reporting tool and wondering if Heap is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Heap is the ideal choice for your SaaS reporting needs. Looking for a Better Alternative for SaaS Reporting? Try Userpilot!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. This article discusses the best growth marketing strategies within the AAARRR funnel. The best SaaS growth frameworks follow the AAARRR funnel. Where is your funnel leaking? What are your pain points?

Analytic Tools 97

Analytic Tools Feedback Software Framework Data Visualization 97

Userpilot

MAY 29, 2023

SaaS companies usually follow a subscription-based business model. Most SaaS businesses have an average monthly customer attrition rate of around 1%. All SaaS companies should keep the churn rate under 5%. Secondary onboarding drives continuous value to convert customers into power users and brand advocates.

Analytic Tools 74

Analytic Tools Feedback Software Customer Feedback Data Visualization 74