Userpilot

JULY 26, 2022

Goals vs segments: how do they matter in SaaS? SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. Goal examples.

Customer Feedback 94

Customer Feedback Customer Experience User Testing Feedback Software 94

Userpilot

DECEMBER 21, 2022

How relevant is it to SaaS product management ? We also look at how to carry out the RFM analysis and some SaaS-specific examples. RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. The Frequency score depends on how often the user engages with a product or feature.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 97

Userpilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Since user preferences are always evolving, you need to be agile and swiftly adapt to new user behavior trends. TL;DR User behavior trends are not the same as consumer behavior trends.

Analytic Tools 102

Analytic Tools Data Visualization User Testing Reporting Tools 102

Userpilot

FEBRUARY 26, 2024

Marketing funnel analysis enables teams to assess the performance of their marketing efforts and choose the best marketing strategies for specific prospect segments. Start building your marketing conversion funnels but creating all product user personas. For each funnel stage, choose relevant metrics.

Analytic Tools 99

Analytic Tools Data Visualization Feedback Software Research Software 99

Userpilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? Meanwhile, growth analytics is more concerned with overall user behavior , such as average revenue, conversion rates, retention rates, and more. The growth metrics you should be tracking.

Analytic Tools 97

Analytic Tools Data Visualization Customer Experience User Testing 97

Userpilot

AUGUST 30, 2022

This article shows you how to drive SaaS growth with upsells. Upsell opportunities are key moments along the user journey where customers are introduced to higher versions of products or services they intend to buy (or already have). The best way of identifying upsell opportunities is by segmenting customers based on product usage.

Customer Experience 97

Customer Experience User Testing Product Research Onboarding KPIs 97

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. In this blog post, you’ll learn: What micromarketing is. How to use micromarketing to convert trial users to paying customers and drive growth.

Research Software 97

Research Software User Testing Customer Experience Data Visualization 97

Userpilot

DECEMBER 21, 2022

Product analytics is the process of tracking and analyzing how users interact with the product or services. The vanity metrics that you should avoid are the Number of Total Users and Time on Page/Session Duration as they don’t provide insight into business performance. Understand How Users Interact with Your Product.

Analytic Tools 97

Analytic Tools Onboarding KPIs Data Visualization Embedded Analytics 97

Userpilot

DECEMBER 21, 2022

Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards. Userpilot is a powerful product analytics and in-app marketing platform for SaaS companies. Then, you can deliver personalized experiences to those user segments.

Data Visualization 94

Data Visualization Analytic Tools Feedback Software Research Software 94

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? Segmentation helps you organize your target audience into cohorts that share a characteristic. In this article, we’ll cover: What macro and micro-segmentation are, and the differences between them.

Analytic Tools 88

Analytic Tools Customer Experience B2B Data Visualization 88

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? TL;DR Product analytics is the process of collecting and analyzing usage data to get an objective and unbiased picture of user behavior in-app. Segment analysis focuses on common qualities shared by similar users.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

APRIL 10, 2024

The five steps to knowledge base creation include: Identify areas where users need help. Personalize the knowledge base content based on user segment. A customer might use a knowledge base to learn more about navigating a user interface, look into technical specifications, or get help with a specific feature.

Feedback Software 91

Feedback Software Analytic Tools Research Software Data Visualization 91

Userpilot

JUNE 29, 2022

How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. What is a customer segmentation tool?

Analytic Tools 97

Analytic Tools Research Software Data Visualization Reporting Tools 97

Userpilot

OCTOBER 31, 2022

For SaaS companies, leveraging numerous customer data points have tremendous benefits, such as: getting actionable insights. In today’s article, you’ll find seven engagement strategies that use customer analytics to boost user engagement, increase retention, and reduce churn. identifying emerging trends. Let’s go!

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Research Software 98

Userpilot

JANUARY 27, 2023

In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. Formative evaluation research sets the baseline for other kinds of evaluative research and assesses user needs. Sound like it’s worth a read? Want to see how?

User Testing 97

User Testing Product Research Research Software Feedback Software 97

Userpilot

JULY 4, 2023

There are five segments in the technology adoption lifecycle: Innovators; Early adopters; Early majority; Late majority; Laggards; Some strategies to crossing the chasm include: Create a buzz to help attract the right technology enthusiast to your product early. Use popular platforms like Product Hunt to launch your product to get new users.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Userpilot

OCTOBER 24, 2022

Looking for an NPS program to collect customer feedback and improve their experience with your SaaS product? An NPS program is a tool that allows you to conduct NPS surveys and collect feedback from users. You can identify your power users , turn them into brand advocates, and convert passive users into promoters.

Feedback Software 97

Feedback Software Analytic Tools Research Software Software Review 97

Userpilot

JULY 31, 2023

Everybody in SaaS knows it’s relatively easy to attract users. Identify at-risk customers using segmentation and reach out to retain them. Use email marketing campaigns to bring back inactive users. It also means driving account expansion to unlock more value for users and make them want to stay.

Feedback Software 96

Feedback Software Analytic Tools Data Visualization Customer Feedback 96

Userpilot

MARCH 13, 2023

Any savvy SaaS owner or product manager should have a roster of product survey questions to draw from when gathering valuable data. In this article, we’re going to set you up for success with a whopping 20 ideas to draw from and use in your own SaaS. What better way to gather customer feedback ? No two surveys will be the same.

Product Research 95

Product Research Customer Feedback User Testing Customer Experience 95

Userpilot

NOVEMBER 19, 2022

Curious how effective engagement through segmentation and personalization can contribute to your product growth ? By dividing your users into segments and then personalizing the experience for each group, you can create frictionless customer experiences. – Help users stay engaged and experience the "Aha!

Feedback Software 97

Feedback Software User Testing Customer Experience Customer Feedback 97

Userpilot

OCTOBER 30, 2022

And it doesn’t matter what systems or tools you use; you’ll struggle if user satisfaction isn’t the bedrock of your customer retention strategy. Read on as we explore ways to keep users happy and retain them. Empathy is critical in customer marketing and building strong relationships with users.

Feedback Software 94

Feedback Software Data Visualization Customer Communications Customer Experience 94

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Here’s how to perform conversion funnel analysis for a specific user journey: Create your user personas.

Data Visualization 100

Data Visualization Analytic Tools Feedback Software Reporting Tools 100

Userpilot

MAY 30, 2022

Why is needs-based segmentation important? Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

NOVEMBER 16, 2022

Thinking of using customer engagement analytics to improve customer relationships and increase user engagement? Customer engagement analysis helps you understand your users’ buying behavior and sentiments. Next, you can implement a loyalty program to engage loyal customers and make them power users.

Data Visualization 98

Data Visualization Analytic Tools Customer Feedback Customer Experience 98

Userpilot

JANUARY 12, 2023

There are different user behavior analytics use cases you can implement when conducting user behavior analytics. User behavior analytics (UBA) is a way to track user activities across the web, mobile, and other digital channels. UBA allows you to personalize user experiences and better understand customer needs.

Analytic Tools 97

Analytic Tools Data Visualization Feedback Software Customer Feedback 97

Userpilot

MARCH 26, 2023

It is an essential process to get the necessary insights for conversion rate optimization and your SaaS product growth. TL;DR A conversion funnel is a journey that users take from initial awareness to converting into paying customers. In the first week, 100 users signed up for a free trial. Let’s start!

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Customer Experience 96

Userpilot

APRIL 26, 2023

Because it’s one of the best ways to improve customer retention and grow faster in SaaS. What the best customer data platform is for SaaS companies. There are four types of customer data – user persona data, customer behavior data , customer journey activity data , and customer satisfaction data.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

AUGUST 10, 2023

For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments. Segmenting customers with data-driven insights and delivering targeted marketing efforts that cater to their needs.

Customer Experience 82

Customer Experience User Friction Customer Feedback Onboarding KPIs 82

Userpilot

OCTOBER 31, 2022

This article will examine negative personas, what makes them essential for SaaS businesses, and how you can build one. Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users. Why are user personas important?

Feedback Software 88

Feedback Software User Testing Research Software Data Visualization 88

Userpilot

JANUARY 30, 2023

It delves into the process of collecting customer behavioral data for SaaS and explores real-life examples of how to act on all the data. TL;DR Customer behavior analytics is an in-depth analysis of user interactions within your product that helps SaaS companies understand customer preferences and locate friction points.

Analytic Tools 95

Analytic Tools Data Visualization Customer Feedback Feedback Software 95

Userpilot

OCTOBER 29, 2023

WTP helps SaaS companies choose optimum prices for their products to maximize profit. SaaS product teams also use it to prioritize features and evaluate the feasibility of new motions. The conjoint analysis simulates real-life situations where users have to choose between packages or plans made up of different features and prices.

Research Software 102

Research Software Feedback Software Analytic Tools User Testing 102

Userpilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

Feedback Software 90

Feedback Software Analytic Tools Product Research User Friction 90

Userpilot

JUNE 22, 2023

A good customer churn rate is 3% or less for SaaS companies. You can identify potential churn in the following ways: Monitoring user interactions and identifying sudden spikes or drops in activity. Using segmentation and tracking feature usage to measure engagement. Spotting friction points with funnel analysis.

Data Visualization 92

Data Visualization Feedback Software Analytic Tools Customer Experience 92

Userpilot

OCTOBER 6, 2022

Customer behavior analysis helps you identify the most valuable users and personalize your marketing strategy to reach them. Group your user base into granular customer segments by shared characteristics—jobs to be done, in-app engagement , or user feedback. Hotjar — for recording user behavior in-app.

Analytic Tools 95

Analytic Tools Feedback Software User Testing Customer Experience 95

Userpilot

AUGUST 10, 2023

In this guide, we’ll explore what behavior-based marketing automation is, how you can use behavioral segmentation to appeal to your target audience, and the right tools for the job. Don’t forget about in-app messaging: contextually relevant tooltips triggered by key events can help show your users what to do next.

Analytic Tools 93

Analytic Tools Feedback Software Marketing Product Marketing 93

Userpilot

JUNE 8, 2023

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. It encompasses a wealth of data like user actions, feature usage, and beyond. Segment users using event properties in Userpilot.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization Events 92

Userpilot

FEBRUARY 20, 2023

TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analytics tools empower teams to make informed decisions on how to add more value and offer a better user experience. Both Pendo and Amplitude offer advanced segmentation features that allow you to group users.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98