The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

Product Management 162

Product Management Product Manager User Testing Weak Development Team 162

The Product Coalition

JANUARY 24, 2021

You can still have departmental goals, but they need to be secondary to the goals that drive the results the company wants to achieve. Mistake #2: Creating Objectives That Are Efforts and Not Outcomes Now that we have established that product goals are about the product and not about product management, what should these goals be?

Analytic Tools 180

Analytic Tools Customer Experience B2C Enterprise 180

Bain Public

MARCH 20, 2021

I share my passion for product through workshops, published articles and speaking engagements. Bain Public is a product leadership firm that helps companies make informed decisions and deliver superior quality products that appeal to customers and achieve business goals. Interested in having me speak or attend an event?

Artificial Inteligence 52

Artificial Inteligence User Testing Workshop Roadmap 52

Userpilot

NOVEMBER 21, 2022

For some products, a Product Hunt and WOM are more suitable, whereas for others in-app announcements work better. Product launch managers collaborate with the marketing manager to set the launch and product goals and timelines. Book the demo! What is a product launch manager?

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

DECEMBER 8, 2022

To avoid product failure, don’t launch without achieving product-market fit first. Good product positioning helps achieve customer fit and avoid customer dissatisfaction. The Userpilot engagement layer can help you onboard users and announce new product features. Book the demo ! What is a product failure?

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

The Product Coalition

AUGUST 24, 2021

Throughout his experience, Blank had noticed that there are common patterns that many successful companies have followed when building products. The content inside the book provides valuable lessons to not only startup founders, but also modern-day product managers. Business plans are very common in an enterprise setting.

User Testing 146

User Testing Development Customer Experience Product Research 146

Userpilot

JANUARY 29, 2023

The whole agile team should take part in release planning but the product owner is accountable for the final plan. Release planning should start by defining the product vision and setting product goals to realize it. The next step involves reviewing the backlog to align it with the goals. Book a demo!

Agile 98

Agile Feedback Software User Testing Product Research 98

Userpilot

FEBRUARY 17, 2023

TL;DR Product discovery comes before the product delivery process and its aim is to find and validate opportunities and solutions that will enhance product value and drive business goals. Product discovery enables teams to achieve and maintain the product-market fit and removes bias from the product management process.

Product Research 98

Product Research User Testing Data Visualization Analytic Tools 98

Userpilot

JULY 14, 2023

The process of creating a product analytics framework starts by identifying internal stakeholders it will benefit from. Next, each stakeholder group sets relevant product goals , chooses corresponding metrics , and selects data sources. Solid product analytics tools include Amplitude , Google Analytics 4 (GA4) , and Hotjar.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Research Software 96

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Hardware product managers are responsible for building and launching physical products.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

Userpilot

JULY 18, 2023

Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy. Next, they lead the ideation process and prioritize product and feature ideas. This is essential to build a roadmap that drives the product strategy.

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98