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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  OK, What’s A Company Strategy?

Strategy 119
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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

You can avoid these drawbacks by using a different roadmap type: a goal-oriented or outcome-based product roadmap. As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt.

Roadmap 313
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OKRs in Product Management

Roman Pichler

It’s worthwhile to note that OKRs were originally invented by Andy Grove at Intel in the 1970ies to facilitate “ excellent execution ,” that is, to help people set hard, measurable goals and to be able to clearly determine if these have been met. Goals in Product Management. Capturing Product-related Goals as OKRs.

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Product Teams in Scrum

Roman Pichler

You might not know, for example, which marketing strategy is most appropriate or which sales channels are most effective. You need the stakeholders’ active contribution to progress the product and reach the product goals. Tips for Forming Effective Product Teams in Scrum.

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Product Vision FAQs

Roman Pichler

Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Who Owns the Product Vision?

Vision 323
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OKRs in Product Management

Roman Pichler

It’s worthwhile to note that OKRs were originally invented by Andy Grove at Intel in the 1970ies to facilitate “ excellent execution ,” that is, to help people set hard, measurable goals and to be able to clearly determine if these have been met. Goals in Product Management. Capturing Product-related Goals as OKRs.