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Your Ultimate Guide to B2B Loyalty Programs [With Examples]

Userpilot

The Salesforce Partner Program supports and rewards partners with training, certification, and resources, using tiered memberships to encourage continuous engagement and growth. These case studies showcase best practices in action and offer valuable insights into creating effective B2B loyalty strategies 1.

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The Ultimate Conversation Design Course Guide

UX Planet

The last time I personally recommended learning resources— let’s just say a few brands weren’t particularly enthusiastic I left them off the list. Also, based on my own experience, most hiring managers are looking for qualities or soft skills that go beyond the online course certification. CxD Certification Courses: The Bootcamps ?

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Product marketing certifications and training are also useful in improving your skills and credibility. CXL’s Product Marketing certification course is an industry standard. It differs from traditional marketing, which only focuses on customer acquisition and brand promotion. Product Marketing Certification Training by CXL.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

Create case studies with relatable problems that attract good-fit customers. Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Usually, from a scale of 0 to 10.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down.

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Customer Advocacy: How to Turn Loyal Customers Into Advocates and Drive Product Growth

Userpilot

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. Encourage loyal customers to become brand advocates and offer incentives for their efforts.

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What Is Your Product’s North Star?

The Product Coalition

Using it for branding and storytelling Branding and storytelling might sound like the sole property of the marketing team, but as a Product Manager, storytelling is your best friend. When your north star is evident in everything you do, it’ll help communicate the story of who your brand is, not just what your product does.