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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry. Best product marketing tools.

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Measure how your customers behave inside your app to improve the customer experience.

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Creating a Product Launch Training Program

ProductPlan

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

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Creating a Product Launch Training Program

ProductPlan

So, you want to know they are selling accurately and hit on the specific value-adds of your solution. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution.

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How to Start an Academy with Limited Resources, Bandwidth, and Budget

Gainsight

Data from customer feedback, support calls, surveys, or other relevant sources will help you understand where your customers currently stand and, most importantly, what your academy needs to look like for them to find it valuable. Are they struggling with certain features? Does their CSM seem too overwhelmed to truly dedicate time to them?

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Product Discovery 101 for Product Managers

The Product Coalition

Product Discovery is the process of figuring out what needs to be built. Will our solution work? Product Discovery is the process of working on your idea, asking questions of customers, until you get three big YES’S. You can gain qualitative, or ‘soft’ data, through surveys, interviews, focus groups, and reading user feedback.

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Group Product Manager vs. Principal Product Manager: What’s The Difference?

The Product HQ

In this article, we outline the differences between a group product manager and a principal product manager, while exploring in detail the responsibilities, salaries, skills, career path trajectory, and certifications for each role. Group Product Manager vs. Principal Product Manager: What Do They Do?