Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

MARCH 25, 2024

Product tours are very common in SaaS products. However, not all product tours are created equal: many companies fail to realize their full potential. We also show you a few good product tour software tools. Use product tours to remove friction in the user journey discovered through product analytics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Userpilot

JUNE 11, 2021

This is where analytics software comes in. In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. What types of Analytics software does every SaaS business need? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

FEBRUARY 3, 2023

Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Create in-app surveys code-free with Userpilot.

Analytic Tools 94

Analytic Tools User Testing Research Software Feedback Software 94

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 95

Analytic Tools Research Software Data Visualization Onboarding KPIs 95

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 99

B2B Analytic Tools Feedback Software Data Visualization 99

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. Tell me about the company you work for.

User Testing 145

User Testing Customer Feedback Customer Experience Data Visualization 145

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Make use of branded conference swag to promote your company at conferences and raise positive awareness.

Analytic Tools 91

Analytic Tools Research Software Feedback Software Data Visualization 91

Userpilot

OCTOBER 15, 2021

You should keep best practices, including focusing on one CTA and design consistency and staying on brand, in mind throughout your campaign. Don't forget about onboarding welcome emails – pair it with in-app guidance to shorten the learning curve and help users adopt your product much easier and faster.

Feedback Software 90

Feedback Software Research Software Product launches User Testing 90

Roman Pichler

OCTOBER 6, 2020

What makes the product stand out? How will it benefit the company? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? I find it helpful to distinguish two types of product discovery: timeboxed and continuous discovery. Let’s look at timeboxed product discovery first.

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

APRIL 30, 2024

Customer feedback can be a goldmine of valuable insights for SaaS companies seeking growth. But how does one actually go about collecting feedback , prioritizing it, and using it to make key product decisions? Meagan Glenn , Senior Program Manager (Success and Product) from Lavender lays it out for us in this interview.

User Testing 86

User Testing Customer Feedback Feedback Software Data Visualization 86

Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? That’s because customers understand your product more than anyone else and their demand drives revenue. In this article, I’ve outlined the best customer feedback examples your SaaS company can leverage to get quality insights from your user base.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. Marketing funnel vs Sales funnel.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

Userpilot

AUGUST 2, 2023

Software users only continue subscribing if they find your platform useful. TL;DR A customer engagement strategy is a comprehensive plan by SaaS companies to interact with customers and build long-lasting relationships. How will your company make life easier for each persona? You can implement these strategies with Userpilot.

Feedback Software 80

Feedback Software User Testing Customer Experience User Friction 80

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

The Product Coalition

APRIL 5, 2020

As a prospective client, when you’re trying to choose the right company to do business with, you tend to ask all kinds of questions. How much will their products and services cost? Who are the people who run this company, and how can you really tell if they are good at what they do? via their company website.

Systems Review 78

Systems Review Software Review Research Software User Testing 78

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Intercom, Inc.

DECEMBER 13, 2018

As Workplace’s global head, Julien Codorniou has been spending the past few years exploring how to make his department align with Facebook’s mission while executing an entirely different business model that relies on companies promoting community within their workforce. That’s why they’re trying to turn the company into a community.

Feedback Software 151

Feedback Software Data Visualization Customer Experience Certifications 151

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. We have a wide range of user types, from marketers to engineers to product managers and more. This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

NOVEMBER 28, 2022

Companies lose revenue because they mistakenly think churned users are gone forever. This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. A churned customer is someone who stopped using your product after a while. It also affects your brand image.

Feedback Software 91

Feedback Software Analytic Tools User Friction Customer Feedback 91

Userpilot

APRIL 25, 2024

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Repair tips for top-of-the-funnel leaks: Identify your best marketing channels with web analytics tools. Use social proof to build brand authority. Reasons for funnel leaks at the top: Wrong target audience.

Data Visualization 96

Data Visualization User Testing Analytic Tools Feedback Software 96

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter. Counter-positioning.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

JANUARY 24, 2022

Many SaaS product owners do it but there’s no straight answer to this question. A bad churn rate for one company might turn out to be a great one for another. With that being said, you need to push your revenue to a level where it surpasses the amount you lose due to drop-offs. What is customer churn in SaaS?

Feedback Software 93

Feedback Software Onboarding KPIs User Testing Customer Experience 93

Userpilot

AUGUST 29, 2022

Customers are actively sharing their thoughts on social media and review sites, making these places valuable sources of customer feedback. With sentiment analysis, you can discover essential customer insights, identify customer pain points, and modify your products and services accordingly. Monitor brand reputation.

Feedback Software 85

Feedback Software Customer Experience Customer Feedback Product Research 85

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot customer review on G2.

Analytic Tools 91

Analytic Tools Feedback Software Onboarding KPIs Marketing 91

Userpilot

OCTOBER 20, 2022

Why is NPS crucial for SaaS companies? It’s no surprise that the NPS metric is widely used by all solid SaaS companies. NPS feedback gives you an overview of customer loyalty as well as how satisfied customers are with your brand. Negative reviews from detractors can be very damaging to your product and brand image.

Feedback Software 95

Feedback Software Analytic Tools Research Software User Testing 95

Sachin Rekhi

JUNE 1, 2017

I remember being ecstatic when I learned that programming computers was a profession and I knew what my calling was: I wanted to develop software that improved people's lives. I knew nothing about technology companies, nothing about startups, nothing about the various role in the industry.

Technical Review 109

Technical Review Software Review Research Software Reporting Tools 109

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Said Nicole Dugan, Director of Marketing at Sapiens, in a comment under my Linkedin post venting about failed personalization attempts. Or following up diligently to see if their problem has been solved. Source: hyperise.

Analytic Tools 97

Analytic Tools Software Review Data Visualization Customer Experience 97

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 74

Feedback Software Analytic Tools Research Software Data Visualization 74

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. These companies can leverage the insights to drive value for themselves and their customer’s business.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

Userpilot

OCTOBER 20, 2023

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Get your free Userpilot demo today! Source: G2.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JULY 13, 2021

Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. In this article, we’ve put all our insights from building walkthroughs with thousands of SaaS companies in one place. An interactive walkthrough is a step-by-step product guide leading to activation.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

JANUARY 12, 2023

How a tool like Userpilot can help you build self-service support resources, code-free. After-hours support also sets you apart from competitors, allows you to reach global markets, and helps you build a positive brand reputation. Only 54% of companies offer after-hours support. Establish a strong brand reputation.

Embedded Analytics 86

Embedded Analytics Customer Experience Customer Satisfaction Software Review 86

Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Keep reading to uncover product growth insights ! Behavioral marketing vs. behavioral segmentation.

Feedback Software 94

Feedback Software Analytic Tools Data Visualization Customer Feedback 94