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The Most Popular Product Management and Mobile Marketing Content of 2020

Alchemer Mobile

Despite the wild ride that 2020 was for all of us, our team here at Apptentive continued to produce high-quality content for product managers, mobile marketers, and C-suite executives interested in digital transformation. Here are our top-read articles, most-watched videos, and highly-downloaded guides from the past year.

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Start your marketing with why: Getting your story right

Intercom, Inc.

No matter how good your product is, if you can’t tell a cohesive, compelling story about it, you’re going to have a very hard time getting people’s attention when you actually do take it to market. For decades software was sold using feature-based marketing: start with what the company wants to sell, and then tell people why they need it.

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My Product Strategy Model

Roman Pichler

Listen to the audio version of this article: [link] Download file | Play in new window | Duration: 10:10 | Recorded on September 13, 2022. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. Making these choices requires you to say no to ideas and suggestions.

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OEM Analytics: What Is it & How Does it Work?  

Reveal

Often referred to as embedded analytics , this approach enables solution providers to enhance their product functionality, stay competitive in the dynamic market, and make informed, data-based decisions. This allows for a customized user experience, enhancing brand consistency and engagement. How Does OEM Analytics Work?

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How To Use Mobile App For Business Advantages?

The Product Coalition

In the end, the conclusion that nobody in the business world can disagree with is that irrespective of the size and niche, every business needs a mobile app representing a brand. Though only a handful of apps take most user engagement, there are too many instances of small business apps making up the elite club of successful apps.

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The support leader’s guide to proactive support: Provide help before it’s needed

Intercom, Inc.

But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. This is costly not just for your team’s bandwidth and budget – but also for your customerssatisfaction and overall perception of your brand.

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What is Omnichannel Customer Experience & Why You Should Invest In It

Userpilot

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. TL;DR Creating an omnichannel experience comes down to ensuring consistency and integration across all channels that customers use to engage with your business.