article thumbnail

Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

article thumbnail

How to Use Data Analytics to Improve Customer Experience

Userpilot

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Analytics vs Metrics: What’s the Difference and How to Analyze Metrics?

Userpilot

Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Analytics collects and analyzes data to understand customer engagement with your products. What are analytics in SaaS?

article thumbnail

Guide to Knowledge Base Creation For SaaS: Steps, Best Practices, and Tools

Userpilot

Knowledge base creation is critical to enhancing self-service support. As your business grows, you can expect the number of support tickets to increase and the stress levels of your customer service team to go up. TL;DR A knowledge base is a centralized library that offers access to helpful information about a product or service.

article thumbnail

How Empathy, Creativity and Compassion Drive Results

Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections

You don’t need the latest, greatest CRM technology or data visualization tools. Brands that connect with customers on a personal, emotional level will be more successful than others. Learn how to humanize your brand by embracing empathy, creativity and compassion to drive real results.

article thumbnail

What is User Engagement Analysis? Top 9 Metrics to Track

Userpilot

How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. How do you conduct user engagement analysis?

article thumbnail

Beyond product analytics: How Mixpanel uses Mixpanel for all business data

Mixpanel

But for analysis in other domains, our customers have often been forced to turn to disparate tools, resulting in a siloed, split-brain analytics experience. In the past, tracking new data in Mixpanel required asking an engineer to configure a tracking snippet. Note: This is an example dashboard, not real Mixpanel company data.

article thumbnail

How to Use Data to Build Strong Customer Communities

Speaker: Carrie Melissa Jones Founder, Gather Community Consulting

Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. But, brands can avoid this. They can use insights, advice, and qualitative data about community members to build successful, promising communities. Make sure you don’t miss out on this incredibly insightful webinar!