The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Instead, Product Marketing should also influence the creation of the product, by taking insights FROM the market back into the product team.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. A SaaS reverse trial is about granting users access to the full functionalities of your tool for a limited time and downgrading them to a free plan if they don’t upgrade. What is a SaaS reverse trial? are using it.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Userpilot

DECEMBER 15, 2021

Whether it’s to pass data between platforms, get notifications in our Slack/Teams apps, or have workflows with more complex logic, we would all save a lot of time and headache if our apps worked together cohesively. Premium integration : Marketing automation tools – they enable automatic follow up with leads.

Customer Experience 98

Customer Experience Data Visualization Customer Feedback Webinar 98

Userpilot

FEBRUARY 4, 2022

SaaS sales can be broken down into three models: self-service, transactional, and enterprise. A self-service SaaS sales process is best for companies with a simple and/or affordable product. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

ProductPlan

SEPTEMBER 28, 2022

Product-led growth is a business strategy in which a company uses its product as the primary tool to gain customers. Self-service trials. Common ways to accomplish this early access is through self-service free trials. The teams use this data to make the proper investments to drive acquisition, conversion, and expansion.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Userpilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. From content creation, localization, image and video generation, or analytics, today we’ll be looking at the best tools that can help streamline various processes in just a few clicks!

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Gainsight

FEBRUARY 2, 2024

Today’s forward-thinking companies are using new approaches to customer training-including online webinars, knowledge bases, live chat, and online courses. These are just the tools, however. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

AUGUST 18, 2020

In the face of the massive change the support landscape is currently experiencing, the one constant is that many companies are receiving rising numbers of inbound customer requests. Register for our Built for you webinar on August 25. New reporting metrics for more detailed insights. Want to see these features in action?

Data Visualization 197

Data Visualization Article User Testing Customer Feedback 197

Userpilot

JULY 23, 2023

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. Growth marketing team for optimizing growth strategies and implementing data-driven decisions. Graphic designer to create visually appealing designs for brand identity and marketing collateral.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

AUGUST 14, 2023

Host webinars to promote new features. Referral: Loyal users become brand advocates. Create helpful content for your audience In-app help resources are one of the most effective ways of increasing brand visibility to reach potential visitors and generate leads. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Intercom, Inc.

MARCH 19, 2019

The best marketing in the world can’t help you if your product or service isn’t up to scratch. Some of the most common paid customer acquisition methods are: Pay-per-click (PPC) ads : Small, text-based ads on Google and other search engines to drive direct response or brand awareness.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

FEBRUARY 10, 2022

To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Last month, we published the second edition.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

SEPTEMBER 20, 2018

It doesn’t matter that we shipped a new website or ran 30 webinars if we missed our number. I actually had a marketing role where I helped build out lead scoring and lead nurturing processes before there were many automation tools for these jobs. Or more commonly, the marketing team might think, “Our job is building brand.”

Marketing 99

Marketing Weak Development Team Data Visualization Analytic Tools 99