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Marketing-Led Growth: How It Differs From Other Growth Strategies?

Userpilot

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Webinars play an important educational role. They allow companies to reach broad audiences and increase brand awareness. Most companies use all 3 strategies to some extent.

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Understanding the Metaverse Experience: Explained in Seven Layers

The Product Coalition

It’s all about the experiences in the metaverse, which is why some famous brands have started collaborating with metaverse platforms like Roblox and Decentraland to provide immense engaging and interactive platforms. With the metaverse dematerializing physical space, the barriers that physicality imposes on it are eliminated.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

Userpilot

This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. You can also have extensive customization for resource centers, including brand-matching icons, colors, personalized text, and emojis with Userpilot. Create different types of content to cater to everyone’s learning style.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down. Narrow down your target audience.

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How we use bots at Intercom

Intercom, Inc.

On our blog, the bot triggers after a minute if there’s an upcoming webinar that’s relevant to the blog post, and prompts the reader to sign up. At the end of the flow, visitors are given the chance to speak with the sales team, sign up for a newsletter or check out other resources like our blog or webinars.

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Built for you: Improved reporting, integrations, mobile experience, and more

Intercom, Inc.

Register for our Built for you webinar Wednesday, Sep 8 at 6pm GMT+1. We have a wide range of brand new reports and several new reporting features. All of this feedback helps us fine-tune Intercom in ways that will make the most impact for you and your customers. Want to see these features in action? Improved reporting.

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How Digital Customer Education Can Win You More Business

Gainsight

HubSpot shot to fame due largely to its laser focus on inbound marketing. Put yourself in your customers’ shoes: Are you more likely to buy a product from a company you know has your back (via customer training) or one that’ll onboard you and then leave you out to dry with a traditional help center and occasional webinar?