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8 Reasons Why Brand Managers Need Formal Product Marketing Training

280 Group

Businesses exist to sell products and services, and their ability to do so depends largely on the strength of their brand. That’s why the Brand Manager is one of the highest-ranking individuals within an organization, and only experienced candidates are considered for this role. Overlap in Roles. 1: Increase Strategic Impact.

Branding 317
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Product Management Roles: Whose Job is it? [+Webinar]

280 Group

Join our webinar on March 11th so you can gain even more insight into the Product Manager’s responsibilities amongst many stakeholders, and how and when to apply RACI and DACI methodologies for maximum impact in managing your products through their lifecycles. Webinar] appeared first on 280 Group. Product-Focused Teams.

Webinar 296
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[Webinar] Product Lessons from Experts at Disney, Redfin, and T-Mobile

Alchemer Mobile

You will be hearing from product professionals from leading brands like Disney, Redfin, and T-Mobile. The post [Webinar] Product Lessons from Experts at Disney, Redfin, and T-Mobile appeared first on Apptentive. Get your cup of coffee ready and watch our product management panel discussion in the comfort of your own office or home.

Webinar 246
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How to Fuel the Right Culture for a Winning Product Team [+Webinar]

280 Group

To learn more in-depth about our full list of tips on fueling team culture, sign up for our upcoming webinar, 10 Keys to Unlocking a Winning Product Team. Whether you are brand new to team leadership or have been leading a Product Management team for years, a product leader’s role is always tough. Product Leaders. Be a trusted partner.

Webinar 296
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Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. In this webinar, you will learn: The importance of customer appreciation. The best customer experiences go beyond the sale.

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What Product Managers Need to Know in 2021 [+Webinar]

280 Group

To learn more in-depth about these important trends for 2021, join our upcoming webinar, 8 Trends to Track for Product Success in 2021. If you’ve followed our blog or listened to our webinars for any length of time, you know how much we emphasize the need to understand your customers deeply. Innovation & Technology Trends.

Webinar 250
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Goodbye 2021, Hello 2022

Alchemer Mobile

Here are some of the top highlights from this past year: We analyzed hundreds of millions of pieces of mobile customer feedback data across iOS and Android apps in our 2021 Mobile Engagement Benchmark Report , helping brands understand how they stack up to their competitors. Webinar: 5 Mobile Customer Feedback Strategies for Finance Apps.

Magazine 245
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How Empathy, Creativity and Compassion Drive Results

Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections

Brands that connect with customers on a personal, emotional level will be more successful than others. Learn how to humanize your brand by embracing empathy, creativity and compassion to drive real results. Join Rhonda Basler, Marketing Director of Hallmark Business Connections, to make your brand genuine and make it stick.

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How to Use Data to Build Strong Customer Communities

Speaker: Carrie Melissa Jones Founder, Gather Community Consulting

Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. But, brands can avoid this. Make sure you don’t miss out on this incredibly insightful webinar! They simply move ahead with their communities and “iterate” as they go. The results of not performing community member research?

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Your Post-Launch Toolkit for Understanding Your Users

Speaker: Brittney Gwynn, former Director of Product, Simple Health

Whether you're at a brand-new company, or looking to innovate within a more mature organization, or anywhere in between, you'll come away with a new skill set, ready to make the most of your launches. In this webinar, Brittney will cover: A range of techniques for gathering customer feedback.

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How Much is that Feature in the Window?

Speaker: Nils Davis, Principal, NPD Associates

Join us for a brand-new webinar from Nils Davis, as he dives into each of these points and shares how to project and manage different expectations with different audiences – especially how to manage being “wrong.”. This leads us to three obvious conclusions: You need multiple roadmaps. Roadmaps are guesses, and will often be “wrong”.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

According to Microsoft's Global State of Customer Service 2019 report, “90% of respondents indicated that customer service is important to their choice of and loyalty to a brand.” In this webinar, Bhavana Angadi, Senior Product Manager at Hopscotch, will teach you: The right ways to communicate with your customer.