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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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How to Create a Customer Advocacy Strategy for SaaS Companies

Userpilot

Customer advocates drive customer acquisition via WOM , bolster brand reputation and visibility, and can offer valuable insights to improve the product. Examples of customer advocacy programs include brand ambassador or affiliate programs. Book the demo to learn how to use it to design and implement your customer advocacy strategy.

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What is Message Testing and How to Use it to Test Your Copywriting Performance?

Userpilot

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. In this post, you’ll discover the importance of message testing and how to get it right.

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5 Best Product Messaging Examples for SaaS

Userpilot

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

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Product Experience Strategy: What is It and How to Build One [+ Examples]

Userpilot

Building a product experience strategy is essential for any SaaS business as it increases product adoption, reduces customer churn , boosts customer lifetime value, smoothes the customer journey, and elevates brand advocacy. Define strategic goals using the SMART framework to align with business needs.

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B2B Marketing Funnel: What is It and How to Build One?

Userpilot

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel. What is a B2B marketing funnel?

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Customer Journey Insights: What Are They and How to Collect Them?

Userpilot

Thanks to the insights, you can target the right users with upsell and cross-sell messages at the right time. Book the demo to see how to use it for customer journey analysis. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What are customer journey insights?