UX Studio
APRIL 25, 2019
Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.
Gainsight
SEPTEMBER 22, 2023
For example, what truly differentiates HubSpot from Klaviyo? Technology companies, in particular, adopted these points of differentiation to gain market share. Thought leadership can help raise your company’s profile and increase brand—and product—awareness. Very little.
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The Product Coalition
JUNE 9, 2023
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). Become their trusted advisor, and the rest will follow. So who is right? Let’s start from the beginning.
The Product Coalition
JANUARY 4, 2021
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at So who is right?
Intercom, Inc.
NOVEMBER 3, 2022
I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. I think the name has worked out quite well for us in being able to build a brand. Liam: I think that’s one of the things branding early. Was there a lot more to do? Natasha: For sure. Liam: Brilliant.
Intercom, Inc.
APRIL 29, 2021
Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.
PMLesson's Ace the PM Interview
APRIL 25, 2022
The Nook failed to: Focus on differentiation in the space. It was an Android tablet at its core and failed to highlight its capabilities beyond reading ebooks. What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like.
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