Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. This translates into higher customer satisfaction and brand loyalty.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JANUARY 23, 2024

TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

NOVEMBER 21, 2023

New product launch plan checklist There are differences in how we launch brand-new products and new features or improvements. Conduct market research The aim of market research is to assess what products are available in the market, what problems they address, how successful they are and what’s the demand.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Mixpanel

JUNE 23, 2020

We approach research initiatives with: Business-minded, strategic thinking Empathy and curiosity Rigor and experimentation. This framework allows the research function to serve stakeholders with clarity, while delivering business value. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52

B2B User Testing Research Software Product Research 52