UX Planet

DECEMBER 15, 2023

These subtle, design efforts give users a sense of genuine achievement (not just satisfaction) every time they spend time using the app and make some form of progress: Designers use different types of narrative frameworks and tools to efficiently incorporate storytelling in their designs.

UX 96

UX Research Software Customer Experience Product Research 96

Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. This involves researching and understanding user needs and pain points to create a framework for a product’s design and functionality and aligning it with business objectives. Goal-setting framework.

Research Software 86

Research Software Analytic Tools Feedback Software User Testing 86

Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. Download our five-stage framework to reducing mobile churn. Retail & Shopping (including eCommerce and grocery).

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Userpilot

OCTOBER 25, 2022

Product differentiation and positioning are important aspects of strategic product management because they allow you to build a product that meets the needs of the right customers in the right market and stand out from the crowd. Market research, differentiation, and positioning are necessary to prepare for the product launch.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Business of Software Conference

JULY 26, 2022

In this brand new talk, April will share a framework you can use to build a story that focuses on WHY you built what you built in a way that is differentiating, compelling, and most importantly, gets you business. April Dunford, How to Tell a Story that Sells. April Dunford How to Tell a Story that Sells. Find out more.

Differentiation 75

Differentiation Books Framework Branding 75

Userpilot

JANUARY 23, 2024

TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Quality or prestige-based positioning which targets a luxury or high-quality market segment to position the brand as exclusive. Test and refine the positioning based on customer feedback and key metrics.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Sachin Rekhi

AUGUST 7, 2019

Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The most classic literature on positioning comes from Jack Trout's book, Differentiate or Die. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Sachin Rekhi

APRIL 12, 2020

I wanted to share his central framework for those looking to develop their strategy chops. Hamilton narrowly defines a successful strategy as creating a route to persistent differential returns for your business. Tiffany's jewelry is a classic example of a brand that has become a standard for wealth and luxury.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Userpilot

APRIL 19, 2024

To calculate Net Promoter Score , you need to subtract the percentage of detractors (score 0-6) from the percentage of promoters (score 9-10), with passives (score 7-8) excluded from the calculation, making it a clear indicator of customer sentiment towards a brand.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Intercom, Inc.

SEPTEMBER 18, 2018

Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. Sales is the lifeblood of every business.

Differentiation 112

Differentiation Download Customer Experience Framework 112

Intercom, Inc.

FEBRUARY 6, 2019

It’s a simple framework for defining the tier of a launch where P1 refers to the biggest launches, P4 refers to small updates or improvements and P2 and P3 cover everything in between. Initially, this was a very successful framework for us. Is it a differentiator for us or something innovative in the market? Brand awareness.

Product launches 170

Product launches User Friction User Testing Messaging 170

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The most important thing we wanted to resonate in our new site was what differentiated us from our competition: our belief that analytics is for everybody.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The most important thing we wanted to resonate in our new site was what differentiated us from our competition: our belief that analytics is for everybody.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Mixpanel

JULY 21, 2023

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. The most important thing we wanted to resonate in our new site was what differentiated us from our competition: our belief that analytics is for everybody.

Analytic Tools 52

Analytic Tools User Testing Customer Experience Vision 52

Product Bookshelf

JANUARY 1, 2021

Bush provides a framework for deciding between freemium, free trial, and demo options. Bush’s framework helps you evaluate your fit and readiness for the model. Today, a strong brand and social proof are no longer enough to build trust with the modern buyer. For differentiated companies, free trials and demos work well.

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62

Usersnap

SEPTEMBER 29, 2022

Since the product itself plays a much more critical role in revenue compared to customer service, sales, and branding. To effectively understand the growth rates for your SaaS company, the Pirate Flywheel Metrics (also known as the AAARRR framework, yes we at Usersnap employ it with an extra “A”. Differentiated SaaS Growth.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Gainsight

SEPTEMBER 28, 2022

To avoid unpleasant churn surprises, develop a risk management program centered around a customer health-scoring framework — a framework that provides early-warning signals. Displaying a little empathy and creating special moments for them can be a key differentiator between you and your competitors. Where are we doing well?

Customer Experience 52

Customer Experience Analytic Tools Customer Feedback Weak Development Team 52

The Product Coalition

FEBRUARY 3, 2022

It’s better to differentiate 1–3 different personas than one based on “average”. One of the techniques is judging Importance vs Satisfaction Framework. It’s a simple yet compelling framework. in the 80s, cars didn’t have cupholders, so when they were added, they added brand new, unanticipated value to customers.

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Mind the Product

DECEMBER 18, 2019

Does a product manager need to know about online marketing, brand building, understand a P&L statement, or machine learning algorithms? Here is our path towards building a product manager growth framework, not good nor bad, but ours. Expert Analysis and Benchmarking. Responsibilities and skills word clouds.

Weak Development Team 108

Weak Development Team Feedback Software Research Software Development 108

Userpilot

SEPTEMBER 18, 2023

Creating growth strategies, following growth loop frameworks that can lead them to achieve business goals faster, or executing product-led growth strategies to incentivize more upsells and referrals for the product. Growth marketing teams can follow a growth loop framework that can lead them to achieve business goals faster.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

JANUARY 31, 2023

You’ll need some tips and tactics to succeed: Start by implementing a minimum viable onboarding playbook to give you a framework to operate from. A user funnel is a concept that represents the entire customer journey, from first finding out about your product, to becoming a paying customer, then a brand advocate.

Customer Experience 87

Customer Experience Analytic Tools User Testing Customer Feedback 87

Userpilot

NOVEMBER 21, 2023

New product launch plan checklist There are differences in how we launch brand-new products and new features or improvements. The latter is riskier but potentially more rewarding as it can truly differentiate your product in the market. Most teams these days follow Agile frameworks, like Scrum, and deliver work in small increments.

Product launches 87

Product launches User Testing Product Research Analytic Tools 87

Mind the Product

AUGUST 7, 2017

We can borrow ideas from Porter’s Five Forces Framework to drive clarity around this. A web of complex dynamics involving customer relationship, brand equity, channel relationships, customer switching costs, investments already made (sunk costs), specialized skills, and data stickiness play dramatically important roles.

Customer Experience 129

Customer Experience Customer Satisfaction Differentiation Framework 129

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Evaluation.

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

People-First Product Leadership

DECEMBER 4, 2023

Use this insight to differentiate your organization from others in the space. For organizations that use the OKR (Objectives and Key Results) framework, objectives are the targets set to achieve the goals. Example: Objective: Increase brand awareness. KPI: Daily website traffic, social media mentions, brand search volume.

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Product Innovation Educators

APRIL 13, 2018

8 brand management principles successful product managers should know. (1) 1) Know Who Your Brand Is. (2) 2) Differentiate Yourself. (3) 4) Shape Your Brand. (5) PepsiCo has created a framework for innovation that involves startups using four steps. (1) 3) Define Your Consumer Base. (4) 5) Keep It Consistent. (6)

Agile 48

Agile Product Management Product Manager Differentiation 48

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This could be by subscribing to the company’s newsletter (like our Product Rantz ), following the brand on social media, or attending its webinars.

Analytic Tools 85

Analytic Tools Data Visualization Research Software Onboarding KPIs 85

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like. Your interviewer wants to know how you think about branding. Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

UX Studio: Product Management

MARCH 19, 2021

This is a well-documented framework that is built on the relationship between customer problems and feature ideas. Well-documented framework. Very similar to KANO and a bit to the QFD framework. It has a lot of commonalities with the Jobs To Be Done framework. We can weigh in customer problems. Relative Weighting.

Product Research 109

Product Research User Testing Development Customer Experience 109

Dear Strategy

MAY 26, 2020

An example of this might be a company that decides to get into a brand-new product category that is completely different from the main products that it sells. For more information, by the way, you can always download a copy of our Strategy Generation Framework that outlines each of these steps in much more detail. Probably not.

Strategy 52

Strategy Branding Construction User Testing 52

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52

B2B User Testing Research Software Product Research 52

Innovatemap

OCTOBER 4, 2019

Oversees product brand strategy, product hierarchy, product packaging, and positioning. Creating a packaging framework 3. Create product positioning that helps the product stand out in the market, differentiate from competitors, and allow for internal alignment. Creating a Packaging Framework. Defining market position 2.

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Userpilot

JUNE 20, 2023

If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. Goal setting framework. In Step 4, you seek customer insights and run experiments to assess user interest. Who is the target audience? What are the product goals?

User Testing 86

User Testing Product Research Feedback Software Customer Feedback 86

Department of Product

JULY 29, 2022

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

The Product Coalition

JANUARY 3, 2020

Do you need to know about online marketing, brand building, comprehend a P&L statement, understand machine learning algorithms? Dan Olsen Welcome to the Cynefin Framework We choose to use the Cynefin Framework to decide which path to take. Here is our path towards building a PM growth framework, not good nor bad, but ours.

Feedback Software 81

Feedback Software Product Research Research Software Weak Development Team 81