Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. Download our five-stage framework to reducing mobile churn. Retail & Shopping (including eCommerce and grocery).

Travel 246

Travel Feedback Software Research Software Data Visualization 246

The Product Coalition

DECEMBER 11, 2023

However, despite a strong, socially motivated purpose, TOMS struggled due to a lack of focus on business value and product differentiation. While their socially oriented purpose was commendable, the company faced hurdles in value delivery across their business model, product offering, and brand differentiation in a rapidly changing market.

Roadmap 125

Roadmap Healthcare Reporting Tools Software Review 125

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? An example of this might be a company that decides to get into a brand-new product category that is completely different from the main products that it sells.

Strategy 52

Strategy Branding Construction User Testing 52

Business of Software Conference

JULY 26, 2022

In this brand new talk, April will share a framework you can use to build a story that focuses on WHY you built what you built in a way that is differentiating, compelling, and most importantly, gets you business. April Dunford, How to Tell a Story that Sells. April Dunford How to Tell a Story that Sells. Find out more.

Differentiation 75

Differentiation Framework Books Branding 75

Intercom, Inc.

SEPTEMBER 18, 2018

Today we’re publishing a brand new, four-part series on sales – The Sales Handbook. Modern buyers have hundreds, if not thousands, of choices, and selling to them is far more complex than scheduling a generic email cadence or relying on a few differentiated product features. Sales is the lifeblood of every business.

Differentiation 112

Differentiation Download Customer Experience Framework 112

Userpilot

APRIL 19, 2024

Dive into the Net Promoter Score definition to discover mirror customer sentiment and how it can help redefine your business strategy. At the core of strategies focused on customer satisfaction , the Net Promoter Score is widely used for measuring customer loyalty and customer satisfaction with your SaaS product.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Sachin Rekhi

AUGUST 7, 2019

Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors. The most classic literature on positioning comes from Jack Trout's book, Differentiate or Die. The traditional approach is to develop a positioning statement.

Positioning 108

Positioning Product Management Product Manager User Testing 108

Userpilot

NOVEMBER 21, 2023

Craft a comprehensive go-to-market strategy covering your product positioning , pricing , marketing campaign details, and launch timelines. Your feature launch marketing strategy should use a range of channels, like in-app announcements , emails , and social media posts. If you can find buyers at this stage, you’re onto something.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Product Bookshelf

JANUARY 1, 2021

Bush provides a framework for deciding between freemium, free trial, and demo options. Bush’s framework helps you evaluate your fit and readiness for the model. Today, a strong brand and social proof are no longer enough to build trust with the modern buyer. Developing a product-led growth strategy.

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62

Intercom, Inc.

FEBRUARY 6, 2019

It’s a simple framework for defining the tier of a launch where P1 refers to the biggest launches, P4 refers to small updates or improvements and P2 and P3 cover everything in between. Initially, this was a very successful framework for us. Is it a differentiator for us or something innovative in the market? Brand awareness.

Product launches 170

Product launches User Friction User Testing Messaging 170

Usersnap

SEPTEMBER 29, 2022

In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers. ⤵️ What are the levers of SaaS Growth Strategies? Types of SaaS Growth 5 steps to scale SaaS Growth, regardless of your competitive strategy 1. What are the levers of SaaS Growth Strategies?

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Mind the Product

DECEMBER 18, 2019

Does a product manager need to know about online marketing, brand building, understand a P&L statement, or machine learning algorithms? Mixing the words, key responsibilities across companies started to emerge: Define product vision and strategy. Expert Analysis and Benchmarking. Responsibilities and skills word clouds.

Weak Development Team 110

Weak Development Team Feedback Software Research Software Development 110

Gainsight

SEPTEMBER 28, 2022

To help ensure that customers view your products as vital to their own success, rather than trimmable “fat,” we’ve developed a Durable Growth Playbook , in which sales, product and customer success collaborate on a set of proven retention and expansion strategies. Where are we doing well? Where are we doing well? Where are things off track?

Customer Experience 52

Customer Experience Analytic Tools Customer Feedback Weak Development Team 52

Userpilot

SEPTEMBER 18, 2023

Growth marketing involves experimenting, testing, and optimizing marketing strategies throughout the customer journey , with a focus on user acquisition, activation, retention , and revenue generation. Leveraging data to optimize marketing strategies, target the right audience, and retain customers in order to bring more business growth.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. Email marketing.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

JANUARY 31, 2023

You’ll need some tips and tactics to succeed: Start by implementing a minimum viable onboarding playbook to give you a framework to operate from. A user funnel is a concept that represents the entire customer journey, from first finding out about your product, to becoming a paying customer, then a brand advocate.

Customer Experience 98

Customer Experience Analytic Tools User Testing Customer Feedback 98

Imaginary Cloud - Design

SEPTEMBER 1, 2022

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. Why redesign?

Reporting Tools 52

Reporting Tools Research Software Data Visualization Feedback Software 52

Userpilot

JUNE 20, 2023

If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. As you’re getting ready to launch the MVP, make sure to develop a robust go-to-market strategy to drive customer acquisition and revenue generation.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

The Nook failed to: Focus on differentiation in the space. How would you measure the success of a go-to-market strategy? What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like. Be aggressive with marketing.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

FEBRUARY 3, 2022

It’s better to differentiate 1–3 different personas than one based on “average”. One of the techniques is judging Importance vs Satisfaction Framework. It’s a simple yet compelling framework. in the 80s, cars didn’t have cupholders, so when they were added, they added brand new, unanticipated value to customers.

User Testing 139

User Testing Product Research Product Marketing Customer Experience 139

Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Department of Product

JULY 29, 2022

Pricing, user experience, features, performance, branding, customer service and partnerships influence how target customers perceive the value of one product relative to alternatives in established markets. Porsche, Audi and Volkswagen coexist in the same automotive market as global brands with unique products as a portfolio within VW Group.

Positioning 52

Positioning Feedback Software Product Management Product Manager 52

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. A product strategy describes the approach chosen to make a product successful. Such a strategy facilitates effective product discovery and product delivery.

Customer Experience 250

Customer Experience Product Research Technical Review Data Visualization 250

UX Studio: Product Management

MARCH 19, 2021

This is a well-documented framework that is built on the relationship between customer problems and feature ideas. Well-documented framework. Very similar to KANO and a bit to the QFD framework. It has a lot of commonalities with the Jobs To Be Done framework. We can weigh in customer problems. Relative Weighting.

Product Research 109

Product Research User Testing Development Customer Experience 109

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

The Product Coalition

JANUARY 3, 2020

Do you need to know about online marketing, brand building, comprehend a P&L statement, understand machine learning algorithms? Dan Olsen Welcome to the Cynefin Framework We choose to use the Cynefin Framework to decide which path to take. He cooperates and aligns strategy with multiple teams.

Feedback Software 81

Feedback Software Product Research Research Software Weak Development Team 81

Intercom, Inc.

NOVEMBER 25, 2019

Five years ago I wrote about how product strategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful product strategy. ” Unique activities : Find the differentiators that make sense for you. The meeting point of company and product strategy.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Innovatemap

OCTOBER 4, 2019

Connects product marketing, C-suite, client services, development, and sales to a clearly defined product vision and strategy. Oversees product brand strategy, product hierarchy, product packaging, and positioning. Ensures that translation is aligned to positioning strategy around the product. Defining market position 2.

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52

B2B User Testing Research Software Product Research 52

Mixpanel

JUNE 23, 2020

This framework allows the research function to serve stakeholders with clarity, while delivering business value. We use the widely adopted “double diamond” framework which encourages broad exploration of an issue, coupled with focused action. And, we are: Generous collaborators Storytellers and clear communicators.

B2B 52

B2B User Testing Research Software Product Research 52

Department of Product

MAY 22, 2020

Why Product Features Matter Product strategy, features and the value chain What outcomes are you trying to achieve? How does what we’re building align with the wider strategy of the business? Can I customise it with my own branding? But, as Citymapper found out as time went by, feature-based differentiation doesn’t last forever.

Feedback Software 52

Feedback Software Customer Experience User Testing Customer Feedback 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. This article will provide an in-depth look at the blue ocean strategy, including its origins, core principles, implementation, and measurement of success. What is the Blue Ocean Strategy?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Roman Pichler

FEBRUARY 14, 2023

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there. But this is not enough.

Product Research 343

Product Research Feedback Software Research Software User Testing 343

Intercom, Inc.

OCTOBER 3, 2019

Speaking to us about email strategy and onboarding, Val broke down her winning strategies into a series of practically applicable tips. Dee: Do you find a need to tailor this or make a differentiation between different sectors or businesses, or is it something that there’s almost a formula that you apply? Short on time?

Onboarding KPIs 143

Onboarding KPIs Research Software Customer Experience Dashboard 143