Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Lenny Rachitsky

MAY 5, 2024

Counter-positioning: Your business model/strategy is so counter to that of incumbents that if they copied you, it would hurt their own business. Beware of common delusions, like overestimating the power of branding, data scale effects, or operational excellence. Power is at the heart of any good strategy.

Strategy 55

Strategy Reporting Tools Data Visualization User Testing 55

Dear Strategy

MARCH 15, 2023

You see, the reason I started the Dear Strategy podcast was mostly to educate. Now, I’m sure I didn’t go about the process in exactly the most effective way, but, even so, that particular strategy has resulted in absolutely zero leads! But – remember – I’m a strategy guy! Now what about the new framework? Cue evil laugh].

Framework 52

Framework Workshop Blog Education 52

The Product Coalition

MAY 2, 2023

Just as teachers distill complex concepts for young minds, marketers can adopt a similar strategy to captivate their target audience. Enter the Explain Like I’m 5 (ELI5) framework, breaking complicated concepts into easily digestible bites. When it comes to marketing, sometimes the answer is as simple as child’s play.

Customer Feedback 78

Customer Feedback Product Marketing Marketing Strategy 78

The Product Coalition

JULY 27, 2021

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Focus and Positioning: A different type of prioritization Selecting is not about prioritization frameworks or ROI calculations.

Product Strategy 147

Product Strategy Strategy Differentiation Customer Feedback 147

Userpilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! The strategy should also have information about the UX team, processes, and guidelines.

Research Software 82

Research Software Analytic Tools Feedback Software User Testing 82

Sachin Rekhi

APRIL 12, 2020

Beyond product/market fit, it turns out business strategy really does matter. A sound strategy can make the difference between our initial product/market fit being ephemeral versus the beginning of a meaningful and lasting business. He then further refined his concepts as a business strategy professor at Stanford University.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Alchemer Mobile

SEPTEMBER 3, 2020

So, what are Travel and Hospitality brands to do? Here are our top recommendations for Travel and Hospitality brands at this time: Focus on reducing customer churn and boosting loyalty. Download our five-stage framework to reducing mobile churn. Retail & Shopping (including eCommerce and grocery).

Travel 246

Travel Feedback Software Research Software Data Visualization 246

Userpilot

AUGUST 16, 2022

What if you knew that not all goal-setting frameworks are beneficial to your team? There are a plethora of goal-setting frameworks out there. But choosing a framework is easier said than done. Let’s dive into this article to find the perfect goal-setting framework to grow your product. Tiered goals framework.

Feedback Software 91

Feedback Software Research Software Framework User Testing 91

Userpilot

AUGUST 23, 2023

TL;DR Customer experience design optimizes interactions between a brand and its customers to foster satisfaction and loyalty. Key CX design principles are the customer journey , goal settings frameworks , a customer-centric approach , and collaborative effort. How to create a successful customer experience strategy?

Customer Experience 73

Customer Experience User Testing Customer Feedback Feedback Software 73

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Feedback Software 90

Feedback Software Analytic Tools Customer Experience User Testing 90

The Product Coalition

JANUARY 12, 2021

Before you get started, read up on marketing strategies so you can be in the know and at the cutting edge of the marketing scene. Using the following ways to improve your digital marketing strategy, we’ll help you stay ahead of your competition, and meet your goals for customer acquisition and revenue. The winner is randomly selected.

Marketing 131

Marketing Strategy Advertising Customer Experience 131

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. Today’s episode is with Arielle Jackson. The course runs in February and applications close on Jan 28th – find out more and apply here.

Branding 52

Branding Startups Marketing Consulting 52

Userpilot

OCTOBER 4, 2022

Driving activation is a critically important skill for SaaS owners and product managers: in this article, we’re going to explore the most effective activation strategies for driving growth and engagement. A customer activation strategy is about devising the most effective customer journey in pursuit of that aim.

User Testing 80

User Testing Customer Experience Customer Feedback Data Visualization 80

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. To learn more about individual boxes in the framework, be sure to check out our Box of the Month.

Framework 70

Framework Marketing Webinar Document 70

Userpilot

MAY 21, 2024

Expect to learn specific strategies that enhance user experience and grow your bottom line. Developing a user-centric CRO strategy entails understanding user behavior and needs, optimizing the website’s performance, setting clear conversion goals, mapping the user journey , addressing user pain points, and optimizing webpage elements.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Userpilot

NOVEMBER 30, 2023

For brand-new products, you can recruit participants via tools like Hotjar. For starters, it improves their ability to make informed decisions about product features, design changes, and the overall product strategy. Just target the specific user segment with a modal and invite them to take part in an experiment.

Product Research 81

Product Research User Testing Research Software Data Visualization 81

Product Innovation Educators

MAY 13, 2024

This article explores the fundamentals of portfolio management, its goals, and frameworks for structuring portfolios, and provides insights on aligning product innovation projects with organizational strategy. ” Portfolio management is the key to driving successful innovation and creating products that customers love.

Customer Experience 96

Customer Experience Technical Review Research Software Product Research 96

People-First Product Leadership

DECEMBER 4, 2023

Welcome back to creating your strategy stack. In Part 2, we dive into establishing your organization's strategy and goals. If you missed Part 1, we covered the “why” behind creating a strategy stack, with a focus on the Mission, North Star, and Vision. Subscribe now What’s in a Strategy?

Strategy 52

Strategy Weak Development Team Technical Review Vision 52

UX Studio: Product Management

SEPTEMBER 29, 2023

Your product strategy is already bulletproof — just make sure you’re not making any of these mistakes. Learn 5 examples from my career where strategy went haywire and my tips on how to avoid these situations. Even if you have strategy frameworks set up, problems in the design and research processes can misguide your strategy.

Product Research 56

Product Research Research Software User Testing Analytic Tools 56

NextBigWhat

AUGUST 2, 2019

The course has been extremely useful in understanding some of the core product management frameworks and how to apply these frameworks in real life. You juggle between different responsibilities – you handle operations, talk to customers, you define strategy etc. About the Product Management Course. 200+ topics. Course Modules.

User Testing 94

User Testing Branding Feedback Software Customer Experience 94

Intercom, Inc.

MARCH 9, 2021

The world’s most customer-centric teams are turning to conversational, messenger-based support – and you can learn the proven strategies to do the same in our newly published Ultimate Guide to Conversational Support. Firsthand strategies from customer-centric companies like Slack , Zapier , Wootric , and more.

Customer Experience 170

Customer Experience Framework Download Messaging 170

Dear Strategy

MAY 26, 2020

On this episode of Dear Strategy, we answer the following question…. Dear Strategy: “What are the key elements to have in a successful strategy for a non-core product? An example of this might be a company that decides to get into a brand-new product category that is completely different from the main products that it sells.

Strategy 52

Strategy Branding Construction User Testing 52

AB Tasty

FEBRUARY 22, 2024

The intersection of technology and fashion has given rise to new opportunities for brands to connect with their customers in more meaningful and engaging ways. Brands must prioritize mobile optimization, ensuring their websites and apps are responsive, fast-loading, and user-friendly.

User Testing 52

User Testing Data Visualization Analytic Tools Feedback Software 52

The Product Coalition

DECEMBER 11, 2023

While TOMS initially gained popularity and was lauded for its social responsibility, the company eventually faced several challenges: Market Saturation and Brand Differentiation: As the concept of socially responsible businesses grew, TOMS faced increased competition. You need both.

Roadmap 126

Roadmap Healthcare Reporting Tools Software Review 126

The Product Coalition

MARCH 3, 2024

Imagine knowing which customers are about to make a high-value purchase, who might abandon your brand, or what content will spark their interest. Enhanced brand perception : Personalized experiences foster positive brand sentiment and advocacy. Stay tuned as we delve into the exciting evolution of CRM in the next section!

Data Visualization 116

Data Visualization Analytic Tools Marketing Customer Experience 116

Userpilot

MAY 27, 2024

Want to learn how to design an effective loyalty segmentation strategy and boost customer retention ? There are several important steps you need to take to design a successful loyalty-based segmentation strategy. This loyalty translates into repeat purchases, subscription renewals , and brand advocacy. Let’s get started!

Data Visualization 85

Data Visualization Product Research User Testing Customer Experience 85

Roman Pichler

DECEMBER 7, 2021

If, for example, developing the product requires the application of advanced machine learning algorithms, then you’d have to explore if appropriate machine-learning frameworks exist, or if it’s possible to develop the algorithms in house. Additionally, enough people with the right skills are available or can be recruited.

Artificial Inteligence 242

Artificial Inteligence Vision Wireless User Friction 242

Userpilot

FEBRUARY 25, 2024

Marketing funnel The marketing funnel is about attracting and engaging potential customers with your brand. These metrics help gauge how well your marketing strategy grabs attention and encourages deeper engagement. Loyalty : The final goal is retain loyal advocates who repeatedly choose your brand and recommend it to others.

Data Visualization 91

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 91

Userpilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. But how can you use it?

B2B 96

B2B Analytic Tools Feedback Software Data Visualization 96

Userpilot

OCTOBER 4, 2022

Growth loops are a compounding growth strategy where the user fuels future growth by reinvesting their outputs into new inputs for the next growth cycle. The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ).

Customer Experience 96

Customer Experience User Testing Onboarding KPIs Software Review 96

Alchemer Mobile

DECEMBER 31, 2020

Learn how top product and marketing leaders from brands such as VISA, Spotify, Care.com, and Investing.com approach digital transformation by understanding customer emotion, investing in mobile, staying agile, and more. Our new five-step framework is here to help you improve your existing strategy. Chat with us today !

Data Visualization 147

Data Visualization Marketing User Testing Feedback Software 147

Roman Pichler

SEPTEMBER 19, 2016

A process like Scrum is a great fit for your product when it is brand-new or young, and when you extend its life cycle, as shown in the picture below. When working on a brand-new product, trying to achieve PMF, or struggling to keep the product growing, you typically face many unknowns and a substantial amount of uncertainty and change.

User Testing 285

User Testing Product Research Customer Experience Customer Feedback 285

Lenny Rachitsky

DECEMBER 7, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Analytic Tools 52

Analytic Tools Framework Branding Leadership 52

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Mixpanel

MAY 3, 2019

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. But making this investment early in the process will provide a solid framework to sustain and scale your growth strategy into the future. Last Minute Architecture Changes.

Weak Development Team 53

Weak Development Team Analytic Tools Agile Strategy 53