Branding Differentiation Inbound Naming 
Intercom, Inc.
DECEMBER 6, 2022
The use of embedded technologies like artificial intelligence, natural language processing, and machine learning within the product supports customers to set up processes in the way that works best for their team – resolving queries quickly for their end users, and in turn improving speed, efficiency, customer satisfaction, and brand loyalty.
The Product Coalition
JUNE 9, 2023
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). In a way, once you are set on your target market , the level you are at is no longer for you to decide.
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The Product Coalition
JANUARY 4, 2021
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at
Intercom, Inc.
JUNE 6, 2019
You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. The mission of MadKudu.
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. Thank you very much for having me, Rebecca. This was a big role!
Pragmatic Marketing
OCTOBER 11, 2019
Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. Thank you very much for having me, Rebecca. This was a big role!
Business of Software Conference
MAY 21, 2020
And all of these have brand recognition. Other organisations, like Google, offer fantastic learning opportunities and growth progression and we believe that most NGOs will also try to differentiate on their organisational purpose. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite.
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