Branding Differentiation Inbound Startups 
Gainsight
OCTOBER 23, 2019
If you’re familiar with HubSpot, then the word that probably comes to mind is “inbound.”. In 2018, based on a new set of observations, we decided to update one of the core concepts of inbound marketing. Today, we’re going to adapt the inbound methodology to encompass tenets of customer success. From Funnel To Flywheel.
The Product Coalition
JUNE 9, 2023
It’s nearly impossible to do, and even if you can do it, in most cases your startup won’t survive the time it would take in order to see its fruits. Many startups fall into this category. Many blue-ocean startups start here. It’s all about what you want to educate them on. Become their trusted advisor, and the rest will follow.
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The Product Coalition
JANUARY 4, 2021
Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post). The key to understanding which level you are at lies in understanding where your differentiation is?—?at So who is right?
Intercom, Inc.
APRIL 29, 2021
Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.
Intercom, Inc.
JUNE 6, 2019
Startups building an integration strategy should start by understanding where to add value and what tools people are using to get that value today. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story.
Userpilot
AUGUST 23, 2023
Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Competitive advantage. What are value chain management and mapping?
Mixpanel
FEBRUARY 23, 2021
It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. And beyond the anecdotal, an often-cited 2019 study CB Insights found that “no market need” was the leading reason most startups don’t succeed. ” Credit: The Lean Startup Playbook. In short, yes.
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