Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. You’re building differentiation through the customer experience.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

Intercom, Inc.

AUGUST 1, 2019

. “Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. From Wall Street to startup.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Userpilot

AUGUST 23, 2023

Value chain analysis matters most to startups who don’t have much initial data to work with. For instance, the value chain of Amazon’s inbound and outbound logistics would look very different from the value chain of Prime Video. Competitive advantage. What are value chain management and mapping?

User Testing 97

User Testing Customer Feedback Feedback Software User Friction 97

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? Or technology differentiation! First, it’s interesting when a startup using a new platform or a new technology in a clever way. How long should a founder be without salary? Or big market!

User Testing 94

User Testing Data Visualization Customer Experience Customer Feedback 94

Business of Software Conference

MAY 21, 2020

The best candidates they have their pick of where to work and it’s really hard for small startup to compete. And all of these have brand recognition. So, against this calibre of competition how does a small startup managed to remain competitive? There’s inbound hiring and there’s outbound hiring.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Andrew Chen

MARCH 18, 2019

What distribution channels should a new consumer internet startup consider in 2019? What is your advice for startup CEOs? Or technology differentiation! First, it’s interesting when a startup using a new platform or a new technology in a clever way. How long should a founder be without salary? Or big market!

User Testing 40

User Testing Data Visualization Customer Experience Customer Feedback 40