Branding Differentiation Product Management Transportation 
The Product Coalition
JULY 27, 2021
How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s.
Product Innovation Educators
FEBRUARY 28, 2022
How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Summary of some concepts discussed for product managers. [2:51] If I’m a team manager, my team is the hero. Check out J.J.’s
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Department of Product
JULY 29, 2022
Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning. But the mission includes a twist.
Userpilot
OCTOBER 24, 2022
Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! A user persona is a representation of a specific type of user of your product. Find out how users feel about your product.
Userpilot
MARCH 29, 2024
What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.
BrainMates
OCTOBER 30, 2022
A product or product improvement needs to provide genuine benefits to a customer. Segway is a well-known example of a general purpose product that no one actually needed. Most people’s transportation needs were already sufficiently solved by the current methods of transport – foot, bicycle, motorcycle, car, etc.
BrainMates
NOVEMBER 1, 2021
A product or product improvement needs to provide genuine benefits to a customer. Product Management 101 is “problem before solution”, but it still appears the message is not getting through, as too many products & product improvements are launched without a real benefit to customers.
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